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Browsing articles from "June, 2014"
Jun 29, 2014
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KITH – Summer 2014 “Football Equipment” Lookbook


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With World Cup fever in full effect, KITH presents a Summer 2014 collection titled “Football Equipment.” Utilizing motifs of the World Cup’s host country Brazil and blending it with Team USA, the collection consists of jerseys, track pants, windbreakers and socks that features the nation’s colors. Additionally, collaborative footwear with ASICS are also featured – the Gel Lyte III “USA” and GT-2 “Brazil” – in addition to co-branded speakers with Beats by Dre.

Furthermore, the special collection is available at the Sao Paolo-based retailer Cartel 011 in Brazil, with a pop-up shop till July 2nd. If you’re in the area, find it below.

KITH Brazil Pop-Up Shop
Cartel 011
Rua Artur de Azevedo, 517
Cerqueira Cesar, São Paulo, 05404-011
Brazil

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Jun 28, 2014
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Vault by Vans x Peanuts – Fall 2014 Collection


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Vans hits the fall season with a blast from the past for the Vault by Vans x Peanuts collection. Taking it back over three decades, Vans reissues two vintage prints created for the Peanuts crew in 1983. These special patterns commemorated the opening of Camp Snoopy in Knott’s Berry Farm and were used on Vans footwear sold exclusively at the Southern California amusement park. Fall 2014 revives the long-gone prints on a selection of Vault by Vans Original Classics for Peanuts and Vans fans alike, in a range of adult and toddler sized sneakers.

Featuring the “Snoopy and the Gang” print, that includes fellow Peanuts crew such as Lucy, Sally, Peppermint Patty and his pal Charlie Brown, it is utilized for two nostalgic colorways of the OG Authentic LX and a solo take on the OG Sk8-Hi LX. In addition, The “Camp Snoopy” motif showcases Snoopy’s alter ego, Joe Cool, in a collage arrangement across dual color-ups of the OG Era LX and an additional installment of the OG Sk8-Hi LX.

The Vault by Vans x Peanuts collection releases this July at key Vault by Vans retailers. Adult styles will retail from to while toddler options are each.

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Jun 28, 2014
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Perspective by Chris Stamp: A Global Sneaker Release with Ronnie Fieg

My work as a creative director has taken me across the globe, giving me the opportunity to absorb a wide range of art and culture, as well as interact with numerous creatives both inside and outside of fashion. As the founder of Stampd – a brand with an increasing global presence – I try to learn from these experiences and gain insight into the world of design, art and fashion. Here’s a look from my perspective.
- Chris Stamp
Ronnie Fieg is a man who needs no introduction to the readers of this site. One of the biggest collaborators in the industry, Fieg has put out a ton of great footwear in the last few years. Having embarked on a footwear project of my own, I know just how much work goes on behind behind-the-scenes, so when Ronnie invited me to check out the launch of his newest project in Brazil for the World Cup, it was a no-brainer. I sat down with Ronnie during our free time to pick his brain on the newest project as well as how he’s influenced the footwear world.

Staying Fresh

“I’m always trying to stay ahead of the curve with everything I do and I think that’s how we’ve been able to execute and market things properly, because everything needs to stay fresh.”

What is the benefit of launching a collection in Brazil?
I think it gives another dimension to the Kith brand, because we’re out here during the World Cup, and the World Cup was the real inspiration behind the project. It gives us another dimension in terms of sports and how we affiliate ourselves with soccer, and it obviously will give us an indication – and now we have an indication after the release – of how far our demographic stretches. Right now, seeing Kith have the type of reaction that it has had in South America – in Brazil – it really gives us an indication of how well-received our brand is internationally. So, I think the benefit is to really stretch our consumer into South America and gain a demographic that we didn’t know about before getting here.
What sets your sneakers apart from the rest of the collaborations on the market?
In the last few years a lot of brands and retailers have tried to get into the collaborative game, and the word collaboration now has a lot less meaning to the general public because everybody is doing it. When I started working on collaborations in 2006 it was relatively new to the sneaker world, and my thought process behind any project was to give the best possible quality of leathers and materials that other brands weren’t currently using for their in-line range. A lot of retailers started using the same formula, using upgraded materials, but not many retailers have a clientele willing to spend that kind of money, ranging from 150 to 200 dollars. The customer base that I have is used to seeing upgraded premium materials from me, not only from one brand but from multiple brands, and they see me as a footwear collaborator or a footwear retailer, not just a sneaker collaborator or retailer. I differentiate myself by the brands that I work with, and it gives credibility to every style I work on. You wouldn’t expect to see an all-gold leather upper on an ASICS Gel Lyte III, so it’s really pushing the boundaries and giving things that aren’t currently in the marketplace. I’m always trying to stay ahead of the curve with everything I do and I think that’s how we’ve been able to execute and market things properly, because everything needs to stay fresh.
What kind of impact do you think you’ve had on the international sneaker market?
Back when I was at David Z to when I opened the shop, we didn’t distribute any of the collaborative projects elsewhere. We kept it exclusive to the retailer whether it was David Z or Kith, and it created a high demand – the same way that I used to love all the sneakers that dropped in Japan. You would have the JP exclusives on all those Nikes back in the early 2000s where things weren’t offered globally. I brought that feeling back and it created a high demand among people outside the U.S. where it was harder to get the goods. The impact this has is huge because our reach is much wider but the distribution is still very narrow. I don’t like when things are massively distributed. But being able to control the merchandise and how things are merchandised, those things are tough when you start expanding the wholesale division.
The larger your reach the less control you have over your brand.
Right, and that’s been the most difficult part of even having the thought of wholesaling. I think these collaborations are definitely in high demand, not only in the U.S. but also globally. The reason I create these pop ups is to fill demand in certain regions without massively distributing the product.
No one releases shoes like this. Nike does it on a big scale. Everybody knows about it, but nobody else in the sneaker market is able to do this kind of stuff.
Well, even Nike doesn’t do it on a big scale. You’re seeing that Nike is getting involved with the World Cup but none of the product is regionally exclusive. All of the stuff is distributed globally. It’s a global initiative always, for every brand. The fact that ASICS let me take the exclusive in Brazil and in Kith, and that’s it, means they knew how special this program was for me. They didn’t ask me to distribute it anywhere else. We wanted to bring the Kith team to Brazil the way the USA team came to the World Cup. We joined with Cartel and applied the soccer concept to the whole collection. That had to live in those two doors; it couldn’t go beyond that. That is what’s so special: it won’t be available anywhere else, and it’s still very limited within those two doors. That shit creates a frenzy, and it brings joy to sneakerheads when they’re able to get something so rare, and that’s what I wanted to bring back. I wanted to bring that feeling back.

Culture Shifting

“You’re willing to take on those costs so you can shift the culture. That’s what it’s about.”

It must have been a large investment, bringing your team to Brazil and opening a pop up. Why was this so important to you?
I have put a lot of money into this and it’s digging into my profits and into my margins but it’s okay. You’re willing to take on those costs so you can shift the culture. That’s what it’s about. It’s all about shifting the culture. I could’ve sold out these shoes – the same amount of shoes – all in the U.S., no Brazil theme whatsoever, no Brazil pop up. I didn’t have to send 20 people here, but that’s not what it’s about. It becomes more than money. It’s about the experience that everybody had here. It’s about the crew and my team being able to come down here and have a good time with each other, and leave here more educated from one another.
It’s like a big meeting of the minds.
Yeah, it is. And it’s not forced, so you’re not sitting at a roundtable throwing ideas around; ideas are flown through conversations that are organic. You start speaking about things organically, the way me and you do no matter when we hang out. It’s the same thing with everybody. I’m a big fan of getting people together. I think that talent with product is one thing but having a talent for creating a conglomerate and putting people together…
And putting influencers or creatives in the same room, it brings out a different mentality, something that you don’t have on a daily basis.
Right, and there are a few people here that I was friends with before they became creatives, which is amazing, being able to impact another person not only creatively but personally. It meshes both worlds together: your professionalism and your individualism.
Because at the end of the day you get to work with all your friends.
Yeah, and that’s really the most important part. It’s because when we’re working we forget about life and how to live it. It was a nightmare to get everything here and get everything situated and organized, but having Cartel involved with running the pop up freed up time for everybody to spend time together and enjoy Brazil.

Creating a Cohesive Collection

“If you’re not ahead of the calendar you might have great ideas, but executing those ideas only comes with trial and error.”

How long have you been planning for this release and what goes into producing something on this scale?
A little over a year. As soon as I found out that the World Cup was being held in Brazil, I started conceptualizing what I was going to do. It was right after COA in Miami when I found out and I had already planned Paris. We were walking down the street and talking about Paris and I was like, “Oh, Paris would be great. Let me get on this.” I picked up the phone the minute I had that thought. That was in May. Right after that – July, I think it was, of last year – before the Paris shop even opened I was already thinking about what I was going to do for the World Cup. I planned Paris down to every detail between May and November, and the minute that was all set, I started thinking about all the details for the World Cup. I started working on the product in the beginning of November and every month that went by we added more and more. The Beats component came around three months ago, so the Beats thing happened (snaps finger) right away and it was a quick turnaround, but as far…
The sneakers were like a year, the apparel was like six months and the Beats were…
The sneakers were maybe eight months. The apparel was a continuous thing. The jerseys and shorts were probably six months in advance. Then everything else came: the windbreaker and the goalie jerseys, and the socks and the Mitchell & Ness hat, and the T-shirt and the water gun, and the headbands and wristbands, and the water bottles and the soccer balls, and the duffel bag, and all that stuff. We’d be in the office having a meeting and we were like, “What if we ordered some water guns?” And I would be like, “Yeah, alright.”
… (laughs)
“Alright, Mellaney, research that.” And boom – we have water guns. And it was like, “Yo, what are we going to give?” We’ve been giving Stance socks with shoes for a couple collaborations in a row but we wanted the socks to be sold separately because people really love them. So it was like, “What are we going to give with the shoes?” And the headband and wristbands were a new component that we were psyched on. So it was like, “Okay, we should make that.”
And it makes sense for soccer. It filled out the collection.
Exactly. This is the most cohesive collection. Everything fits the concept well. There’s nothing that comes out of left field, down to the accessories. Even the headphones and the speaker work for practice. When people see this lookbook video they will understand how well these items fit within the team concept. I’m also thinking about what we’re going to do next internationally. I don’t want to mention specifics yet. I know that you were going to ask what the next location was but I want it to be a surprise. It’s something we started planning two months ago, actually. So two months ago we’re planning for next March, and that’s what it takes. It takes a lot of planning and learning as I go. One of the most important things I’m learning is that your calendar actually controls how successful you will be. If you’re not ahead of the calendar you might have great ideas, but executing those ideas only comes with trial and error. The Miami thing was amazing, but things happened last second and there were so many things that we could have executed better. As classic and amazing as ECP was, after Paris I was like, “Oh, okay. Now I know what we did wrong with ECP.” And now I know what I did wrong with COA. Going forward we’re always trying to perfect it but…
That’s just part of the business, learning as a creative and as an entrepreneur, right?
It’s a learning curve, yeah, but I know these are some of the things that will continue to separate me from other retailers. We’re trying to do our own thing and we want it to be part of our brand identity. We will not wholesale our brand, but we will go into another city or another country and give people something to be excited about. That’s what I want to continue doing. The most important thing is to expand the brand, and this is the best way to do it tastefully.

Info wired via: Perspective by Chris Stamp: A Global Sneaker Release with Ronnie Fieg

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Jun 28, 2014
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Pigalle x Nike Air Raid Another Look


After a preview of the pink Pigalle x Nike Air Raid courtesy of Pigalle founder Stephane Ashpool, we now get a new look at the collaborative Raid alongside an all-white edition. The Parisian brand’s ‘P’ logo can be seen on the heel tab of both monochromatic designs, which will surely have fans of Pigalle and Nike Sportswear anxious to cop. Check out the new images from @poggytheman and @michael_lamjc below, and stay tuned to Nice Kicks for future info on this set of Air Raids.

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Jun 28, 2014
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Givenchy 2015 Spring/Summer Collection

Hanging over Givenchy’s 2015 spring/summer runway showing was a small aircraft exploding in four directions – an installation by Dutch artist Paul Veroude. As WWD questioned, “Was it a signal of the military undercurrent in Riccardo Tisci’s spring menswear, full of multi-pocket aviator jackets [with] dangling ripcord zipper pulls? Or was it perhaps symbolic of a designer pulled in too many directions?” If you have already browsed through the above images, you may end up agreeing with the latter presumption as influences seem to jump from schoolboy short sets to black skullcaps from a bygone era of hip-hop. What remains constant throughout the collection however, is Tisci’s focus on sharp lines and slim tailoring, a deviation from the looser, free-flowing fits that seem to be trending for next year. Additional details include the return of Givenchy’s flower print, wandering stripes, pearl-encrusted pieces, lace-heavy boxing boots and so much more. Be sure to let us know what you think of the range below.

Info wired via: Givenchy 2015 Spring/Summer Collection

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Jun 28, 2014
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Nike WMNS Air Max Lunar1 ‘Black/Dark Grey-Volt-Pure Platinum’

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In addition to Nike Sportswear’s Nike Air Max Lunar1 “White/Black-Cool Grey-Volt” release for men, a women’s version has also become available.

Donning a similar Hyperfuse construction with cushioned Lunarlon midsoles, this Nike Air Max Lunar1 displays an official black, dark grey, volt, and pure platinum colorway.

The Nike WMNS Air Max Lunar1 “Black/Dark Grey-Volt-Pure Platinum” is now available for 0 at the NikeStore.

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Jun 28, 2014
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This reference guide will help you draw shoes. Our art director is PISSED.

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Upstart I DRAW SHOES has a product that any aspiring shoe designer should cop immediately. Basically it’s like a normal sketch pad, only it’s full of footwear manufacturer information, reference guides and more. Some of it is stuff you can probably just look up online for free, but, whatever. You pay for convenience. Plus it will look nice on your coffee table!

It’s available now, so click here to get yours.

RELATED: THIS VIDEO FROM JUXTAPOZ X ADOBE X JEREMY FISH “YESTERDAYS AND TOMORROWS” IS SOME WEIRD A** ART

 

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Jun 28, 2014
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Etonic Akeem the Dream – Release Date Announced

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The legend that is Hakeem Olajuwon lives on as Etonic prepares to launch the Akheem The Dream later this Summer.

Making its way to retailers in an original Houston Rockets colorway with white leather uppers and contrasting hints of red and yellow, this signature basketball style will also see a Black/White and Red/White mockup.

As we anticipate a price tag within the 0 range, look for the Etonic Akeem The Dream to launch on August 1, 2014. Stay tuned to Sneaker Files for more news and updates.

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via etonicbrand


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Jun 28, 2014
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BAIT “USA Flag” Flat Shoelaces


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Either because of USA advancing to the next phase, or because the 4th of July is approaching, there’s always a reason why to keep it patriotic. If you would like to take a more subtle approach to it this year, Bait introduces the “USA Flag” flat shoelaces that would definitely amp up your favorite kicks.
Incorporating the pattern and color of the American flag, the premium laces will for sure compliment a wide range of sneaker releases appropriate for the season.
Available in 48’ and 54’, The BAIT logo covers the rubber lace lock, in either navy or red, and the lace tips, which can be detached for quick lacing.
Go get yours now, at Bait retail locations.

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Jun 28, 2014
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Release Reminder: Ronnie Fieg x Asics Gel Lyte III & GT II ‘KFE’

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Minus every other sneaker release happening this weekend, today is all about the Ronnie Fieg x Asics Gel Lyte III & GT II “KFE”.

What is also accompanied by an extensive “KITH Football Equipment” apparel and accessories collection, this celebratory release is highlighted by a “USA” themed Asics Gel Lyte III (5) and “Brazil” Asics GT-II (5). Both set up in national team colorways, fans of this drop should come to expect nothing but the best in quality as Ronnie Fieg makes use of premium pigskin suede materials, golden leathers, custom rope laces, graphic inner liners, and more.

A must-have World Cup series for Summer 2014, the entire collection is now available at KithNYC.com.

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via RF


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Jun 28, 2014
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The Crooked Tongues X Reebok 20th Anniversary Instapump Fury is blinding.

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Crooked Tongues has teamed up with Reebok to make the gayest version of the Reebok Instapump Fury we’ve seen so far. (What? We mean it as a compliment!) Drawing inspiration from the Brazilian Macaw, the British brand’s spin on the classic sneaker is an eye-catching way to celebrate the 20th Anniversary of the Instapump Fury.

Check them out above and look for them starting July 5th.

RELATED: EVERYONE IS MAKING AN INSTAPUMP FURY. HERE’S THE SNEAKERSNSTUFF VERSION.

 

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Jun 28, 2014
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The adidas X Rick Owens Spring/Summer 2015 collection looks like astronaut footwear … from 3015.

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The future is now! Check out this first look of the upcoming Spring/Summer 2015 Collection from adidas by Rick Owens. Featuring a wide range of unique looks, made from premium materials, with a mostly black-and-white color scheme.

Check them out in the galley above, then begin your long wait until January when the range actually drops.

RELATED: ADIDAS ORIGINALS STAN SMITH “REFLECTIVE” PACK

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