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May 22, 2018
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Joe Freshgoods Debuts Exclusive Capsule for the Launch of MIX by Sprite Tropic Berry

Image via: Joe Freshgoods

Image via: Joe Freshgoods

Joe Freshgoods has created a capsule collection to celebrate the launch of MIX by Sprite Tropic Berry, a new beverage available exclusively at McDonald’s. Rapper Kyle, picture above in the collaborative duds,
is dropping a new track/video entitled “That’s the MIX” to accompany the campaign, available to stream on Spotify beginning on May 25. That same day, fans can visit select McDonald’s locations in Atlanta, Chicago, Los Angeles and New York for a shot at winning pieces from the Joe Freshgoods capsule. Guests who purchase a MIX by Sprite Tropic Berry beverage will have the opportunity to take home a varsity jacket, long-sleeve t-shirt, short-sleeve t-shirt or socks. Check out the goods in the gallery below. 

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May 22, 2018
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Behind The Design Process Of The Under Armour Curry 5

words, images & interview // Nick DePaula:

After lacing up his newest Curry 5 colorway over the weekend, Stephen Curry helped to carry the Golden State Warriors to a dominant Conference Finals win in Game 3. While dropping 35 points in just 34 minutes, his barrages from deep and finishes in the key swung the series in the Dubs’ favor as they look to battle off the Houston Rockets at home.

Naturally, the latest addition to his signature line is dubbed “Welcome Home,” featuring a white based knit collar, a sleek and sculpted chassis, and a graphic-based Anafoam support rand that wraps around the shoe in a function-driven form.

To hear all about Stephen’s newest signature model, we caught up with Dave Dombrow, Under Armour’s Chief Design Officer. Read ahead for a look inside the design process of the Curry 5, and how the brand worked in tandem with Stephen to achieve his request for a lighter and lower look this time around.

Nick DePaula: Before we get into the design, I’m curious about the timeline here. The 4 debuted in the Finals and didn’t come out til the Fall, and now the 5 is basically moved up into the Spring here. What’s behind this sped up timeline?

Dave Dombrow: We’re always looking at a macro, when we’re talking about footwear, apparel and accessories. We’re always trying to get more efficient, and get faster when it makes sense.

In this case, we had some pre-work already started and we were able to quicken the cadence a little bit. With that, we were able to time it with his birthday and also have it run into the playoffs.

NDP: With this being launched for the playoff window – what were some of the biggest asks from Stephen early on?

DD: Steph is great and really become part-design thinking and heavily function thinking as well. With this one specifically, he was thinking about weight and how do we get lighter. He was also thinking about how do we possibly get lower.

With getting lighter and lower, how do you keep him locked in? We had to make sure we optimized traction to keep him really feeling connected and efficient on court. That’s from a function standpoint.

From a design standpoint, we really wanted to go a little deeper. He’s this very unique athlete and he’s wired differently than everyone else in many ways. He exceeds expectations that everyone puts on him. We wanted to play on that and used that to really inspire the design language. His birthday being 3/14 lined up with Pi, which is this crazy, impossible number that breaks mathematical norms. It’s very unique in that sense, and in an interesting way, it reflected Stephen.

As we dug deeper, we found that it had a lot of connections to circles, and there’s an expression around ‘squaring the circle,’ which is an impossible concept. When you see the design, you can see that circle design language coming through. There’s hints of circles, raised touches of five marks in different spots and the Pi symbol all throughout the shoe.

NDP: The first thing that sticks out on the 4 and 5 is the sleekness and sculpting of the midsole. It’s a big upgrade from the 3 to me and gives the shoe a quick stance. What influenced how you guys looked to incorporate more of a mix of materials with the knit, and also that added sleekness?

DD: A lot of that went back to Stephen and his game. We wanted to get a more glove-like fit, and knit was the perfect outlet for that. What we found with the 5, was we loved the knit and where we were on the 4, but we’re able to go a little bit lower on the knit here by adding the Anafoam reinforcement for more support.

We took some pieces where we were on the 1, and then mixed that in with what worked really well on the 4. We wanted to combine those elements and get the optimization that Stephen was looking for.

NDP: So, should we be expecting Anafoam on the odd models then?

DD: No, don’t expect that. [laughs] But in this case, the Anafoam allowed us to get the lockdown that we wanted, so it definitely serves a big purpose.

NDP: A huge shift for the 5 is of course the lower height – can we expect that direction going forward, or will you continue to play with different silhouettes?

DD: Yeah, definitely. We want to go lighter and not always necessarily lower, but if lower is achievable and that’s where Stephen is pushing, then we’ll try and do that.

Another big thing is the 5 is designed to integrate and work with his brace. He’s going to wear those, and we want to make sure that the shoe he’s wearing becomes a system for him.

This is really where we’re pushing. We’re in that low territory, which was really important to Stephen and in many ways will bring us a new silhouette for him on court. He’s one of the most active players, and as he gets lighter and lower, it makes him more efficient.

His game is all about speed and creating space. From a function standpoint, if we can make it lighter but still give him that same support, when it comes to the 4th quarter, he’ll be able to create that space for his shot.

NDP: What was the process behind the scenes in terms of making sure the shoe worked in tandem with those braces?

DD: There was a lot of work. The team spent a lot of time working with him and making adjustments on the fly. We didn’t have it right at first, and we had to make some adjustments and change some shaping to make sure that it was going to work. We got to a great place where he has the lockdown he needs.

NDP: Last year, he debuted the 4 in the Finals in white and black with gold accents. How important was it for you guys to have this shoe available for fans to buy it at the same time he’s wearing them?

DD: It’s crucial. We know that what he wears makes a huge difference. We wanted to make sure that our timing works as well. Sometimes it’s great to show stuff and have it maybe not be as readily available, but our goal is always that anyone who is a fan of Stephen Curry and Under Armour, we want to make sure that our product is available for them.

On cue, the Under Armour Curry 5 “Welcome Home” colorway is available now on UA.com.

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May 22, 2018
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Vans’ Satin Patchwork Pack Celebrates the DIY Aesthetic

Image via: Vans

Image via: Vans

With the launch of its new Satin Patchwork pack, Vans reimagines three of the brand’s most iconic silhouettes, embellished with design details inspired by DIY mend and repair jobs undertaken by generations of Vans wearers. The three-piece range comprises the Sk8-Hi, Authentic and Classic Slip-On, each featuring satin floral patches sewn on the upper. In the case of the Sk8-Hi and Slip-On, the build makes use of Vans’ classic checkerboard pattern on durable canvas paneling, while the Authentic features solid off-white canvas construction. Expect the kicks to hit vans.com and select retailers in June. 

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May 22, 2018
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Air Jordan 3 “Michigan” PE Was Limited to 250 Pairs

Similar to the Oregon Ducks and the North Carolina Tarheels, when Jordan Brand produces player exclusives for the Michigan Wolverines, the sneaker community at large takes notice. For a lengthy stretch, Michigan has been revered not only for what they do on the field or court, but what they suit up on any given surface.

That’s just one of the reasons why the Air Jordan 3 “Michigan” PE reigns supreme where most collegiate PEs are concerned. Even when pinned against that of MJ’s alma maters pair, iconic Michigan moments surge to the minds of many forming a favoritism for the blue and yellow rendering. the Fab Five, Desmond Howard’s Heisman pose, Charles Woodson with the rose in his mouth after their Rose Bowl victory, are just a few moments that add to the towering Michigan lore.

250 pairs of this special edition Air Jordan 3 were produced for Michigan football and basketball friends and family. Grab a detailed look below but don’t expect a retail release anytime soon.

Air Jordan 3 "Michigan" PE
Air Jordan 3 “Michigan” PE
Air Jordan 3 "Michigan" PE
Air Jordan 3 “Michigan” PE
Air Jordan 3 "Michigan" PE
Air Jordan 3 “Michigan” PE
Air Jordan 3 "Michigan" PE
Air Jordan 3 “Michigan” PE
Air Jordan 3 "Michigan" PE
Air Jordan 3 “Michigan” PE
Air Jordan 3 "Michigan" PE
Air Jordan 3 “Michigan” PE

Source: EnglishSole

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May 22, 2018
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Tyler, The Creator Previews Golf Wang x Suicoke Slides

Tyler, The Creator has been busy, well, creating. Coming off the celebrated Flower Boy album and a Converse deal that’s still earning, he’s been dropping random one-off records with “435” proving the latest.

Releasing a one-take, studio visual for the track, Tyler closes the clip with a preview of what appears to be a Golf Wang x Suicoke collab.

The label known for their sandals has seen recent collabs with A Bathing Ape and championed wear by the likes of Playboi Carti. The slides shown by Tyler fresh off his feet appear to be in a champagne shade that matches his cardigan sweater with “GOLF” gracing the medial side and a tone-lateral side giving way to straps and first-party branding.

Keep it locked to Nice Kicks for release details and for more from Suicoke click here.

Source: Hypebeast

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May 22, 2018
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Aimé Leon Dore Spotlights Timeless Style in New Summer 2018 Editorial

Image via: Aimé Leon Dore

Image via: Aimé Leon Dore

Aimé Leon Dore continues to occupy a unique space in the menswear firmament, with easy-to-wear pieces that chart the evolution of the still-growing brand. For Summer 2018, designer Teddy Santis showcases the versatility of ALD’s stylish essentials, including a reverse-fleece crewneck sweatshirt, camp-collared leisure shirt and a pocket tee with an embroidered floral logo. The looks are captured in a new editorial dubbed Juliana and Stephanie for Aimé Leon Dore, an explicit shout-out to stylist Juliana Salazar and model Stephanie Cam. Check it out in the gallery below, and find some of the goods available now through aimeleondore.com

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May 22, 2018
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Nike Created a Special Edition Air Max 1 for Maria Sharapova

Later this month, in Paris, Maria Sharapova will return to the French Open. She will be among the favorites where the women are concerned, having won the Grand Slam singles title in both 2012 and 2014, respectively. And although this budding shoe has no affiliation with the tournament, Nike has produced an Air Max 1 for the Russian-born athlete just ahead of her tour in France.

Colored in black suede with a supple tan texture at the tongue working in contrast, Sharapova’s initials line the shoes leather insole while the midsole and outer return to the overarching noir sentiment. A sophistication glosses over the sneaker that also comes with both black and tan laces.

Sharapova’s Nike Air Max 1 MS has not yet been vindicated with a release date. Stay tuned for more details.

Nike Air Max 1 MS
Nike Air Max 1 MS
Nike Air Max 1 MS
Nike Air Max 1 MS
Nike Air Max 1 MS
Nike Air Max 1 MS
Nike Air Max 1 MS
Nike Air Max 1 MS
Nike Air Max 1 MS
Nike Air Max 1 MS
Nike Air Max 1 MS
Nike Air Max 1 MS

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May 22, 2018
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Nike Epic React “Cookies and Cream” Releasing This Summer

With summer on the precipice and temperatures increasing from a light heat to a medium boil, we’ve effectively run out of time to prep for the season ahead. Thus, you’ll need to continue your training in the heat whether you’re acclimated or not.

Nike is making that deed slightly more tolerable with its newly released Epic React runner. With a slew of colorways currently on physical and digital shelves, additional options are in store for the summer. This newly vindicated “Cookies and Cream” edition will certainly serve as one of the most desirable pairs set to release soon.

Coloring its Flyknit upper in a blended black and white hue that evokes a medium grey shade, black branding with matching React tooling ensures that the shoes plays in both performance and lifestyle arenas.

The Nike Epic React “Cookies and Cream” is set to release later this summer.

Nike Epic React Flyknit

Style #: AQ0067-011
Price: 0

Nike Epic React "Cookies and Cream"
Nike Epic React “Cookies and Cream”
Nike Epic React "Cookies and Cream"
Nike Epic React “Cookies and Cream”
Nike Epic React "Cookies and Cream"
Nike Epic React “Cookies and Cream”
Nike Epic React "Cookies and Cream"
Nike Epic React “Cookies and Cream”
Nike Epic React "Cookies and Cream"
Nike Epic React “Cookies and Cream”
Nike Epic React "Cookies and Cream"
Nike Epic React “Cookies and Cream”

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May 22, 2018
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Sneakersnstuff Is Dropping Exclusive Colorways of the adidas Originals I-5923

Image via: Sneakersnstuff

Image via: Sneakersnstuff

In launching an exclusive footwear pack featuring the I-5923, Sneakersnstuff stresses the cozy comfort of adidas Originals’ retro inspired silhouette. With its stretchy mesh upper, overlaid with soft suede paneling and supported underneath by responsive BOOST cushioning, the Iow profile silhouette is as soft and inviting as a passel of kittens. Both the Dark Navy and Pale Nude colorways are scheduled to launch May 26th at all Sneakersnstuff stores and sneakersnstuff.com. Check out more looks in the gallery below, as well as the accompanying campaign video.

Release Date: 5/26/18 (Saturday)

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May 22, 2018
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adidas Debuts Speedfactory AM4LA, First Performance Runner Produced from Parley Ocean Plastic

Innovation and the stories that support are not only foundational principles for great sneakers, but critical for pushing forward the culture they inhabit. Adidas today leans generously on both with the introduction of its first performance running shoe produced with Parley ocean plastic — the adidas Speedfactory AM4LA.

Produced at adidas’ digitally automated Speedfactory facility, the ecologically conscious shoe is masterfully crafted from ocean waste in both a modern and sustainable effort that has helped push the brand past its counterparts where eco-innovation is concerned.

adidas Speedfactory AM4LA
adidas Speedfactory AM4LA

The AM4LA features a 100% recycled upper that contains Parley Ocean Plastic yarns, with each pair representing 11 plastic bottles that would otherwise litter our water supply. Not to mention effectively poison mother nature. A revelatory Primeknit fabrication is produced to ensure the shoe is ecologically principled yet also acts as a performance enhancement through its remarkable fit that keeps runners feet cool and dry with premium ventilation.

Full-length Boost cushioning is also in place alongside the innovative floating Torsion bar for heightened mobility. Ben Herath, adidas VP for Running Design, champions both as tools to help deliver an incredible running experience. “The AM4LA shoe demonstrates the potential and flexibility of adidas SPEEDFACTORY to evolve and integrate new materials and technology that deliver progress towards solutions to current and new challenges.”

adidas Speedfactory AM4LA
adidas Speedfactory AM4LA

To celebrate the launch of the AM4LA, adidas is opening up a SPEEDFACTORY Lab Experience in Santa Monica, California. Guests will have the opportunity to be the first to receive custom, private footscan data to learn understand their running pattern, get shareable content tied to the AM4LA, and test run with the shoe through various interactive experiences.

The adidas Speedfactory AM4LA will be made available for purchase on May 25. Pairs will be on sale at adidas Santa Monica located at 1337A 3rd Street Promenade and select Consortium retailers for 0 USD. A wider release will follow on June 2 at adidas.com.

adidas Speedfactory AM4LA

Release Date: May 25, 2018
Price: 0

adidas Speedfactory AM4LA
adidas Speedfactory AM4LA
adidas Speedfactory AM4LA
adidas Speedfactory AM4LA
adidas Speedfactory AM4LA
adidas Speedfactory AM4LA
adidas Speedfactory AM4LA
adidas Speedfactory AM4LA
adidas Speedfactory AM4LA
adidas Speedfactory AM4LA
adidas Speedfactory AM4LA
adidas Speedfactory AM4LA
adidas Speedfactory AM4LA
adidas Speedfactory AM4LA

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May 22, 2018
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John Elliott Has a Nike Collaboration on the Way With LeBron James

Image via: John Elliott

Image via: John Elliott

Menswear designer John Elliott took to social media recently to reveal a new Nike collaboration centered around an all new Lebron James signature shoe. Dubbed the Icon, the lifestyle silhouette features striped translucent paneling throughout the upper, complemented with an embroidered Swoosh on the vamp and a full-length Air sole unit borrowed from the Nike LeBron 8. According to Elliott himself, the white-on-white colorway pictured here is a friends-and-family release, while the white and black pair seen on the feet of King James will see a retail launch in August. Apparel and accessories will accompany the kicks. Stay tuned for details.

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May 22, 2018
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Vans Satin Patchwork Pack Lands This Summer

Although Jordan Brand can largely be credited for pushing the satin sneaker trend into popular culture, other brands have adopted the theme and done so exceptionally well. Vans comes to mind as one of those companies, further referenced through its upcoming satin patchwork offering.

Utilizing three foundational silhouettes — Sk8-Hi, Authentic and the Slip-On — Vans covers each classic model in a variety of prints including their time-honored checkerboard palette. Dressed over top is lush satin embroidery in floral graphics that uniquely, even if indirectly, tie back to coveted Japanese aesthetics seen through traditional satin bomber jackets and other culturally binding garments.

Each shoe is finished with customary white midsole tooling and a sport gum outer. The Vans Stain Patchwork Pack drops this June at select retailers.

Vans Satin Patchwork Pack
Vans Satin Patchwork Pack
Vans Satin Patchwork Pack
Vans Satin Patchwork Pack
Vans Satin Patchwork Pack
Vans Satin Patchwork Pack
Vans Satin Patchwork Pack
Vans Satin Patchwork Pack

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