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Aug 20, 2013
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Jordan Super.Fly 2 iD Available Now

After launching the Jordan Super.Fly 2 in five colorways earlier this month, Jordan Brand has now added performance-based shoe to NIKEiD. One can now choose from more than 10 different Super.Fly 2 base colors and select from two different tongue styles, including graphic elephant print. Make your 1-of-1 Super.Fly 2 creation on NIKEiD now.

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Aug 20, 2013
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Air Jordan III “Sin City” Customs by Sekure D

air jordan iii sin city sekure d 8 Air Jordan III Sin City Customs by Sekure D

Veteran sneaker customizer Sekure D got his start eight years ago with a Dunk High inspired by Frank Miller’s Sin City.  The John Hartigan Dunks gave way to a total of five more inspired by the famed neo-noir comics, including this new style that in turn takes off on one of the artist’s earlier Sin City makeups.  D’s 2008 ‘Sinner’ Air Force 1 Low used the title script with greyscale graffiti, and this turns out to be a perfect match for the ‘Fire Red’ Air Jordan III.  The Sin City film sequel is confirmed but has no release date as of this writing; the shoe part II based on its visuals is up for grabs on the Sekure D webstore.

Read the rest of Air Jordan III “Sin City” Customs by Sekure D

Read the rest of Air Jordan III “Sin City” Customs by Sekure D


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Aug 20, 2013
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Air Jordan Retro ‘Fear Pack’ | Foot Locker Release Details

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The countdown to the debut of the Air Jordan “Fear” Pack has begun and Foot Locker has just released their official release details.

Featuring the Air Jordan III (3) “Fear”, Air Jordan IV (4) “Fear”, and Air Jordan V (5) “Fear”, release details for all #Approved Foot Locker doors and sweepstakes stores may be read below:

In partnership with mall management, SELECT Foot Locker stores will implement a sweepstakes ticket procedure* in order to purchase the Air Jordan 3, 4 and 5 Retro “Fear Pack” (on sale 8/24/13). The sweepstakes ticket procedures for all three shoes will begin Wednesday, August 21st and end on Thursday, August 22nd. If your ticket number is selected, you will be notified by phone on Friday, August 23rd. These procedures are for SELECT STORES only. To find out which store near you will carry the shoe and if that store will implement the sweepstakes ticket procedure, please visit the Foot Locker “Launch Locator” here. The Retro 3 and Retro 4 will also be available on Footlocker.com starting at 8:00 a.m. EDT on Saturday, August 24th. Pricing information can be found below. **Please note that all shoes will be sold INDIVIDUALLY, not as a pack.

Our customers are our priority and we encourage everyone to follow the procedure outlined above in an orderly and safe manner. We thank you in advance.

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Aug 20, 2013
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Nike Lunar LDV Boots


nike lunar ldv boots 0 Nike Lunar LDV Boots

Part off-road ready boot, part runner, the Nike Lunar LDV Boot is just the latest silhouette to earn the brand’s ultra-cush and supportive Lunarlon sole. The Lunar LDV Boot is making its debut run with a dark ripped synthetic suede and leather upper, accented in three colorways – volt, blue, and pink – on the midsole, tongue, and underlay on the sides as well as the pull tab and tongue tag. The body of the shoe extends up the ankle to provide ample support for rocky terrain, with a sturdy collar, thick laces, and saw-tooth tread pattern to match. Continue after the click to see more up-close looks at the re-envisioned LDV Boot, which is available now in all three colorways directly from the Nike.com shop.


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Aug 20, 2013
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Inside Reebok Classic’s Concert at Project Las Vegas

Reebok brought its entire starting lineup out for the brand’s special show-stopping concert, which coincided with the PROJECT Trade Show at Rain nightclub in Las Vegas. At the Monday night showcase, Travi$ Scott, French Montana, Tyga and Swizz Beatz graced the stage, with a surprise guest appearance from Reebok’s prodigal son, Rick Ross. Chances are, you won’t be able to catch this rare combination of star power all under one roof, so check out our exclusive photos of the event below and stay tuned for more exclusive Reebok content in the near future.

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Aug 20, 2013
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Nike Air Force 1 Mid “Bape” by JBF Customs

nike air force 1 mid bape jbf customs Nike Air Force 1 Mid Bape by JBF Customs

The Bapesta shoe is one that’s never been shy about its borrowings from the immortal Nike Air Force 1 silhouette. Bringing things full circle is this custom pair of the Nike Air Force 1 Mid from JBF that was commissioned for Darrelle Revis managerial team member John Geiger. The shoes borrow from a BAPE jacket for their upper, feature a unique set of lasered tags, and also sport that lambskin lining that the creator has been slapping on the insides of almost every one of his “Incomparable” customs. Continue reading to see the sneakers and let us know if you like this latest JBF joint.

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Read the rest of Nike Air Force 1 Mid “Bape” by JBF Customs


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Aug 20, 2013
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UNDFTD x CLOT x Converse First String Chuck Taylor All Star Collection

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Converse First String teams up with CLOT and Undefeated to render the UNDFTD x CLOT x Converse First String Chuck Taylor All Star Collection. Finally, a release date has been announced. Read the official press release below and mark your calendar(s) as this impressive two-sneaker pack arrives this weekend!

Today, Converse Inc. announces the launch of the Converse UNDFTD x CLOT Chuck Taylor All Star, ushering in a new joint collaboration between Converse and two longstanding First String partners Undefeated and CLOT. The sneaker collection consists of two styles that combine iconic elements from each brand, fusing Undefeated’s military and sport-driven ethos with CLOT’s lens on Eastern and Western urban lifestyle culture.

The Converse UNDFTD x CLOT Chuck Taylor All Star collection focuses on material and design as a source of expression with the use of sateen nylon and orange silk. Sateen nylon is a favorite material from the Undefeated arsenal inspired by the classic MA1 flight jacket. The sneaker is accented with orange outsole detailing and finished off with an orange silk lining developed by CLOT — adding a touch of luxury.  Designed with an innovative zip-up lace guard woven into the upper, the sneaker is available in black and olive colorways.

A veteran Converse collaborator, Undefeated is an international men’s lifestyle brand and retailer that incorporates military influence into street style culture. CLOT is a lifestyle brand based in Hong Kong, founded by Edison Chen and Kevin Poon.

Converse First String is a limited-edition collection that celebrates craftsmanship, authenticity and collaboration at the highest level. The Converse UNDFTD x CLOT Chuck Taylor All Star sneakers will be available starting Saturday, August 24 at JUICE in Hong Kong and UNDFTD in Las Vegas for 0USD.

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via Nike

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Aug 20, 2013
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Industry Interview: Juice Rodriguez of adidas Originals

Working in the sneaker industry is a dream for many young people. For Jusepet “Juice” Rodriguez, it’s a reality. At only 23 years old, Juice ranks as one of the youngest in the game, working as National Account Marketing Specialist for adidas Originals. We caught up with Juice to hear his started-from-the-bottom story in this Industry Interview.

Nice Kicks: When did you first acquire a love for sneakers?

Juice Rodriguez: The first time I acquired a love for sneakers was when the Sole Collector event happened in New York City. It was 2005 on a very rainy afternoon. As I was approaching the event, I saw a line with over 500 sneaker heads. I was amazed to see kids wearing multicolored sneakers, with stars, crocodile skin, and just designs I had never seen before. I found it strange how it was pouring rain and kids were wearing plastic shopping bags over their kicks so they wouldn’t get wet. After that event, it was on! I started researching those rare sneakers and where they could be attained. A few months after the event, I found a sneaker store called Flight Club. It was a small sneaker consignment shop on Greene street. I learned that I could resell sneakers and still be able to afford the sneakers I want. So all through high school, I sold sneakers in the hallways and learned about all the names, designers, and sneaker events like Soledout and DXC. I continued to meet people from different stores and started seeing there was a huge business side I didn’t know about.

Nice Kicks: How did you go from selling shoes on your own to exploring the bigger business side?

Juice Rodriguez: My older brother Leonardo Rodriguez at the time was the footwear buyer for Dr. Jays, so after high school I started tagging along to his meetings with brands like adidas, Puma, Nike and Jordan. I started learning the business side of things and these companies used to ask me for feedback on the product, like what were my thoughts on the colorways. So, I started looking for an internship because it was something I was very interested in. A man named Shawn Solomon contacted me for an internship at Jordan Brand. Thanks to him and my older brother Leonardo Rodriguez, I became an intern at the NYC Jordan/Nike office.

Nice Kicks: How did your opportunity working for adidas come about?

Juice Rodriguez: In 2010, I was the Marketing Director for Dr. Jays stores. There, I started learning how to market footwear to the consumer, how to make consumers interested in brands, how to create consumer-facing events and how to merchandise windows to make them look premium. At the same time I was at Dr. Jays, I became the brand manager for the sneaker boutique West NYC. I started doing events and PR for the store, and I learned so much from the owner Lester Wasserman. I launched multiple shoe releases and t-shirts collaborations with Ricky Powell – I put West NYC in the map. I felt like it was time for me to grow and strive after greater opportunities. I saw a position open up on the adidas career site, and saw it was a great position for me. It was an account marketing position but it only lasted six months. After interviewing for the position three times, and an amazing referral thanks to Manne Gonzalez, I got the job at adidas.

Nice Kicks: Explain the impact your job and adidas has had in the sneaker industry and everyday life.

Juice Rodriguez: The impact my job has in everyday life is how the shoes are launched at retail. The merchandising team and I strategically choose which accounts receive certain releases. I work with the internal brand team to communicate to the accounts how the shoes should be launched. I seed shoes to employees to build hype and momentum within retail stores. I create special events to bring our product to life at retail. I think most importantly it is important to work with an amazing team with amazing communication. Adidas is definitely an amazing company to work for.

Nice Kicks: What are the pros and cons of being one of the youngest people in your workplace and sneaker industry?

Juice Rodriguez: Being one of the youngest is definitely an advantage, from learning the streets, fashion/sneaker culture and the corporate side. When I first started, I thought the sneaker world was simple, I thought people make shoes and sell to stores. I didn’t know there was such a complex process. Being the youngest has its ups and downs. In the sneaker industry it becomes difficult sometimes when the older people don’t listen to you. They feel they know more than you and try to bring you down– it has happened to me many times in the past. There are challenges that you must overcome and you must create positive energy and move forward. Working at adidas is amazing, if you come up with a valid case and a presentation they will acknowledge and let you proceed.

Nice Kicks: Any words of advice to someone who is trying to enter the sneaker industry?

Juice Rodriguez: 1. Don’t let anyone tell you that you cannot do anything in life.

2. Dreams do come true. I came from waiting online for sneakers to working in the corporate fashion world.

3. Be very humble and very positive all the time.

4. Speak to everyone. Don’t be shy to approach people.

5. Be passionate and love what you do. Do not do it for the money.

6. Do not forget to smile, play the game, and do not burn bridges!

Industry Interview Juice Rodriguez

Keep up with Juice on Twitter and Instagram.

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Aug 20, 2013
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Nike Cortez Nylon “Quilted Pack”

nike cortezy nylon quilted pack Nike Cortez Nylon Quilted Pack

Will Kendrick Lamar’s Nike Cortez call out have a measurable effect on the amount of pairs for that sneaker that we see in the streets? The first test has arrived, as the sneakers randomly just popped up in this quickstrike trio of quilted looks. Each of the pairs utilizes nylon on the sides, leather on the ends, and suede for the Swooshes. It’s the nylon that ends up the most interesting here, as it comes in a diamond quilted pattern for each of the clean silhouettes pictured. Continue reading for more on the Nike Cortez Nylon “Quilted Pack” and then grab any of the pairs pictured from Hype DC right now.

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Read the rest of Nike Cortez Nylon “Quilted Pack”


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Aug 20, 2013
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Reebok Kamize II Mid ‘All-Star’

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Is it safe to that the Reebok Kamikaze II Mid has had the strongest comeback of 2013 so far?

For the most part, this signature Shawn Kemp shoe has made an impressive run over the last few months and look to show no signs of slowing up in the near future as today brings first images of what’s considered to be the “All-Star” rendition of the classic kicks. Inspired by Kemp’s 1995 NBA All-Star Game jersey and appearance, this colorway displays the ’95 desert theme plus jersey mesh detailing and bold purple, orange, and green accents throughout that bring back some pretty good memories.

Slated for an early 2014 release, let us know if you’re ready to relive the ’90s with the Reebok Kamikaze II Mid “All-Star” en route soon. Keep it here at Sneaker Files for more.

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via SC

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Aug 20, 2013
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Kickin’ It with Dan Levy: Episode 3

Episode 3 of Kickin’ It with Dan Levy is here. In this installment, Dan discusses the return of Reebok, artist collaborations that didn’t work out and his take on a new release. Also, Drew Unga drops some knowledge on Chuck Taylor and Jake the Intern divulges on a new pickup. Get all of this and more in Episode 3 of Kickin’ It.

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Aug 20, 2013
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Nike Zoom Turf Jet ’97 “Monster” by Mache Customs

nike air zoom turf jet 97 monster mache 02 Nike Zoom Turf Jet 97 Monster by Mache Customs

You know that the custom sneaker scene is in a good place when corporate entities are calling on the big names therein to craft one off designs. We’ve gotta tip our hat to Mache on this one, who was apparently commisioned by Monster Energy to create this supercharged Nike Zoom Turf Jet 97 that picks up their logo. It also picks up a crazy looking green sludge colorway that may or may not be inspired by the neon tones of that company’s beverages. Continue reading to get a better look at the sneakers and then let us know in the comments if you think this type of corporate team up is a good look for guys like Mache.

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