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Apr 25, 2017
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When Isaiah Thomas Flipped The Switch // HyperLive & Kobe AD

words // Nick DePaula:

Even after coming out of nowhere as the last pick of the 2011 NBA Draft to getting actual rotation minutes on the pro hardwood, Isaiah Thomas still wasn’t satisfied to just be amongst the 400 or so players that make up the Association. He wanted to be among the very best in the league, regardless of what his 5’9″, 185 pound might historically have allowed you to project.

After being traded to the Boston Celtics at the 2015 trade deadline, it didn’t take long for Thomas to make his presence felt, even if he’s undoubtedly the smallest player every single time he takes the court. He scored 20 points off the bench in his first Celtic outing, and by the following season, was carrying the team as the nightly starter.

“Every night that I play, I need to prove that I’m the best player on the court,” he now says all these years later.

That surging start with the Celtics eventually led to the very moment IT flipped the switch in his career, being named to the NBA’s All-Star Game in Toronto. On Draft night in 2011, Thomas was off working out in the gym, too nervous to watch the annual ceremony, as then-Deputy Commissioner Adam Silver announced his name just before the night’s festivities closed.

As the NBA on TNT was set to announce the All-Star Game’s reserves, once again Thomas couldn’t bear to watch. He told his agent to simply give him a call if there was good news.

“It’s like the draft all over,” Thomas said. “You don’t want to watch it.”

Not once, but twice now, Thomas has been selected to the All-Star Game, paving the way for his 4th quarter barrages and profile amongst the league’s best to grow beyond everyone’s expectations. Everyone except Isaiah’s, of course.

After the All-Star nods, he simply sat back — “I asked myself, ‘What can they say now?‘”

As the Celtics look to advance into the 2nd Round of this year’s NBA Playoffs, Thomas is once again helping to lead the charge, through an emotional and tolling month that included the passing of his younger sister Chyna. All playoffs long, Thomas has been wearing the Kobe AD, his 2017 All-Star Game sneakers, with handwritten inscriptions honoring his late sibling.

With even more than just his own aspirations fueling him through this spring’s postseason, once again it’s best not to count out Isaiah Thomas.

You can vote for IT’s Kobe AD in our playoff-themed Flip The Switch Bracket, crowning the Best Nike Basketball Sneaker of the modern era.

Toronto // 2016 NBA All-Star Game

New Orleans // 2017 NBA All-Star Game

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Apr 25, 2017
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Nike Profiles Isaiah Thomas’ Rise In Latest ‘Come Out Of Nowhere’ Video

words // Nick DePaula:

At every step of every level he’s played on, dating back to his Tacoma, Washington childhood, to his prep school days at South Kent School in the middle of nowhere in Connecticut, to even still on the NBA’s biggest stage as an All-Star, Isaiah Thomas has been used to being doubted.

“My whole life I’ve always been counted out,” Thomas reflects. “Just cause I was the smallest guy on the court.”

In its latest “Come Out Of Nowhere” series, Nike chronicles Thomas’ rise through the ranks, as he worked to beat the “Mr. Irrelevant” stigma of being the very last pick of the 2011 NBA Draft, all the way to his current status as the franchise point guard of the Boston Celtics.

Check out IT’s 60-second spot below for a glimpse into his journey through the years.

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Apr 25, 2017
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Sneakersnstuff Teams Up With adidas Originals on the Shades of White V2 Pack

Image via: Sneakersnstuff

Image via: Sneakersnstuff

Back in 2015, Sneakersnstuff teamed up with adidas Originals to present the Shades of White pack, which took inspiration from the standard shade of white paint commonly used in Stockholm houses and apartments. Two years later, the creative partners reunite to present the Shades of White v2 pack, featuring the Stan Smith Boost and Superstar Boost.
The former utilizes a soft premium nubuck upper, the latter a hackley woven upper. Both are done up in tonal white and accented with a subtle pop of Linen Green. Check out detailed looks in the gallery below, and expect the kicks to launch May 3rd at all Sneakersnstuff locations and sneakersnstuff.com.

Release Date: 5/3/17 (Wednesday)

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Apr 25, 2017
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The Nike Air Diamond Turf OG Will Be Back in Stores Very Soon

Originally released back in 1994, the Nike Air Diamond Turf was the Deion Sanders signature shoe we’d been waiting for and, to that end, somewhat deserved. A trainer built for a man with more style than the gridiron or baseball diamond could contain, the Diamond Turf not only helped on-field trainers become lifestyle sneakers, it seamlessly validated trainers for upcoming signature athletes not nicknamed “Primetime.”

The Nike Air Diamond Turf was a catalyst with far-reaching cultural implications. Deion Sanders was larger than life but his sneakers weren’t. They were accessible and priced within reason, yet stylish enough that a lack of exclusivity didn’t bother those who had a pair.

They’ll be returning to stores soon, likely in limited numbers to start followed by wider availability near summer. And even though Deion has confused that he’ll never work with Nike again, his signature collection remains one of their best to date.

Will you be picking up the Nike Air Diamond Turf OG when they release? Grab a closer look at the 2017 pair below and let us know.

Nike Air Diamond Turf OG

Colorway: White/Black-Sport Red
Style #: 309434-105
Price: 5

Nike Air Diamond Turf OG
Nike Air Diamond Turf OG
Nike Air Diamond Turf OG
Nike Air Diamond Turf OG
Nike Air Diamond Turf OG
Nike Air Diamond Turf OG

Source: Renarts

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Apr 25, 2017
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Future Debuts Signature Shoe with Reebok at Coachella

Festival Future was in high fashion mode during his set last weekend at Coachella. Rocking pinstripe pants and a punk rock tee — both by Enfants Riches Deprimes and paired with a chain wallet at that — was certainly enough to excite our homies at Upscale Hype. While his fit turned heads, it was our friends at Weartesters that had the eye to catch what was on his feet — his upcoming signature shoe with Reebok.

Cross-pollenating DNA from various Reebok Classic favorites, the model is a hodgepodge of heritage taken up on a notch with today’s tech, in many ways following a similar recipe to that of the Nike Air Yeezy 1 and 2. But just exactly what are the ingredients?

Future x Reebok signature shoe
Future x Reebok signature shoe

For starters, the base of the shoe borrows from the Reebok Instapump Fury — the first Classic model tied to Future and from what we’ve heard his favorite model from the brand. Hexalite cushioning appears in honeycomb fashion as it always has, with what appears to be a carbon fiber midsole plank and two-piece construction capping off the sole borrowed from the retro runner.

Atop, the Reebok Kamikaze II — made famous by Shawn Kemp and originally released in 1996 — inspires the vast majority of the upper, namely the zig-zag lines on the midfoot and heel branding/pull tab combo. Where things get interesting is that the zig-zag structure appears to take on Pump inflation. Continuing the technical and aesthetic edge, the model then shifts a mesh (or perhaps knit) ankle collar, tied down by over exaggerated lacing and a TPU heel counter. Viola, magic.

Decked out in neutral suede, these definitely pull from some of the more signature aspects of Kung-Fu Kenny’s run with Reebok as well as Swizz Beatz’ monster hybrids. With that said, are you feeling these at first glance? Let us know in the comments section and keep it locked for more on the Future x Reebok Classic partnership.

Future x Reebok signature shoe
Future debuting his Future x Reebok signature shoe

Coachella images by Kevin Winter/Getty Images via Zimbio

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Apr 25, 2017
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The Nike Air Presto “Safari” Is Launching in Four Colorways

Image via: Titolo

Image via: Titolo

The ultra-comfortable Nike Air Presto is a perennial summertime fave, and the 2000 silhouette is set to launch this season in Nike’s always popular Safari design, which now appears on the shoe’s molded TPU cage and toe bumper. There are a total of four colorways on deck — White, Gym Red, University Gold and Turbo Green — all mounted on a clean white midsole, accented with a contrast-hued Swoosh. The kicks are launching in Japan on April 27 and Europe in May. Sadly, there’s no word to date on a stateside release. 

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Apr 25, 2017
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Another Nike Dunk High “Violet Dusk” Lands Overseas

Earlier this year Nike dropped a Dunk High in White/Violet Dusk. Today, that two-tone pastel rendering is joined by another Violet Dusk execution with a new look and feel.

Constructed in smooth suede where its predecessor was produced in leather, this monotone iteration sees white Swoosh contrasts and matching midsole. Pairs of the Nike Dunk High “Violet Dusk” are available now at international retailers like titolo.

Nike Dunk High

Colorway: Violet Dusk/White
Style #: 904233-500

Nike Dunk High "Violet Dusk"
Nike Dunk High “Violet Dusk”
Nike Dunk High "Violet Dusk"
Nike Dunk High “Violet Dusk”

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Apr 25, 2017
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Nike Football Announces its 2017 Rookie Class

Two days ahead of the 2017 NFL Draft, Nike Football announces its incoming rookie class stockpiled with talent at every position.

Sure to make their impact felt with certain immediacy, the class bolsters collegiate stars like Curtis Samuel, Cooper Kupp, Taco Charlton, Mike Williams, O.J. Howard, Dalvin Cook, Sidney Jones, Jarrad Davis, Quincy Wilson, Corey Davis, Solomon Thomas, Christian McCaffrey, DeShaun Watson, John Ross, Marshon Lattimore, Evan Engram and Marlon Humphrey.

Be sure to tune into the 2017 NFL Draft April 27 through April 29 to see where these Nike athletes land. Also, check out Nike News for a fun fact on each of these uniquely talented players.

Deshaun Watson
Deshaun Watson
Dalvin Cook
Dalvin Cook
Curtis Samuel
Curtis Samuel
Corey Davis
Corey Davis
Cooper Kupp
Cooper Kupp
Christian McCaffrey
Christian McCaffrey
Evan Engram
Evan Engram
Taco Charlton
Taco Charlton
Solomon Thomas
Solomon Thomas
Sidney Jones
Sidney Jones
Quincy Wilson
Quincy Wilson
OJ Howard
OJ Howard
Mike Williams
Mike Williams
Marshon Lattimore
Marshon Lattimore
Marlon Humphrey
Marlon Humphrey
John Ross
John Ross
Jarrad Davis
Jarrad Davis

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Apr 25, 2017
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Graffiti Legend STASH Designs His First-Ever G-SHOCK Collaboration Watch

Image via: G-Shock

Image via: G-Shock

Casio G-Shock is set to launch a watch collaboration with the legendary New York street artist STASH. The limited edition GA100ST-2A model is finished with a black on black print of aerosol caps on the band and case, accented with a striking blue splash pattern designed exclusively for G-Shock by STASH. Features on the GA100ST-2A include shock resistance, 200M water resistance and magnetic resistance, as well as an auto LED light, world time (48 cities + UTC), four daily alarms and one snooze, a 1/1000 second stopwatch, speed indicator, countdown timer and 12/24 hour formats. It’s all housed in a 51.2mm case, and the watch arrives in one-of-a-kind spray can packaging featuring STASH’s unique logo.

Retailing for 0, the STASH x GA100ST-2A launches May 4th at Concepts NYC and Boston, before its global release on May 6th.

Release Dates:
5/4/17 (Thursday) – Concepts NYC and Boston
5/6/17 (Saturday) – Global launch

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Apr 25, 2017
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The Nike Waffle Racer ’17 Gets Stylish Update

It’s been some time now since Nike saw fit to return the foundational Waffle Racer. A track shoe that has spanned the test of time for the Swoosh, emerges today in new construction in tune with modern specifications.

Best seen through this Black/White colorway, a sleek textile upper comes matched with a memory foam sockliner and customary waffle traction below the white midsole. Visibly slimmed and tailored to meet contemporary expectations, grab a look at the Nike Waffle Racer ’17 below and grab a pair for at Nike.

Nike Waffle Racer '17
Nike Waffle Racer ’17
Nike Waffle Racer '17
Nike Waffle Racer ’17
Nike Waffle Racer '17
Nike Waffle Racer ’17
Nike Waffle Racer '17
Nike Waffle Racer ’17
Nike Waffle Racer '17
Nike Waffle Racer ’17

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Apr 25, 2017
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adidas Modernizes the EQT Support Ultra Primeknit With Pastels

With many of its design notations conceptualized back in the 90’s, the adidas EQT Support Ultra Primeknit steps into a greater contemporary space with new construction and pastels.

This new drop blends heritage and modern-day concepts over Vintage White and Frozen Yellow/Frozen Green colorways. Each denotes lightweight Primeknit married to essential EQT elements like the webbed 3-stripes lacing system and TPU ankle support panels. Both pairs are due in stores on May 1 at adidas.com.

Take a closer look at the adidas EQT Support Ultra Primeknit below and share your thoughts.

adidas EQT Support Ultra Primeknit
adidas EQT Support Ultra Primeknit
adidas EQT Support Ultra Primeknit
adidas EQT Support Ultra Primeknit
adidas EQT Support Ultra Primeknit
adidas EQT Support Ultra Primeknit

 

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Apr 25, 2017
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This Is the Winning Design for the Nike Ease Challenge

Image via: Nike

Image via: Nike

Back in October of 2016, the Swoosh announced the Nike Ease Challenge, an open contest that invited designers and engineers to submit a new sneaker solution for athletes of all abilities. In considering the submissions, Nike weighed factors like ease-of-use for athletes of all abilities, performance, and the potential to expand across various sizes and styles. Ultimately, three finalists were invited to Nike World Headquarters in Beaverton, OR on April 10, where they presented their solution to a panel of judges that included Nike Chairman and CEO Mark Parker and inventor of Nike FlyEase, Tobie Hatfield.

After deliberations, Brett Drake, an architectural engineer from Cheyenne, Wyoming, was announced as the winner of the Nike Ease Challenge. His winning submission was a 2016 Nike Hyperdunk, re-engineered with a rear entry system that uses powerful, lightweight magnets to transform the heel counter into a “drawbridge,” opening up to reveal a simple, wide entry and exit area. 

Brett received ,000 for his first-prize design, and he’ll collaborate with Nike in the prototyping phase of his shoe.

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