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Sep 19, 2017
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adidas Overtakes Jordan as the No. 2 Sneaker Brand in the U.S.

adidas is surging, and the numbers support the brand’s apparent forward momentum: market-research firm NPD Group says the Three Stripes now owns 13% of the sneaker market in the United States, more than double the figure from a year ago, and good enough to propel adidas over Jordan Brand to reach No. 2 in U.S. sneaker sales.
(Nike still reigns supreme, though its 44% market share is significantly down from the 60% it commanded in 2014.) 


adidas Overtakes Jordan as the No. 2 Sneaker Brand in the U.S.

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