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Feb 13, 2018
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BAIT Pulls from Original Reebok DMX Run 10 Sketches for New Collaboration

Following the reveal of their collaborative Reebok Question Mid “Snake 2.0” yesterday, BAIT digs further into the brands archive for inspiration for their second partnering release with the brand.

Inspired by deep study of the Reebok archive, including some of the earliest sketches of the DMX Run 10, BAIT debuts DMX Run 10 and DMX Fusion iterations under the “Ideation Department” moniker. The former takes into consideration the original notations of DMX Run 10 designer Bill Marvin and superimposes them over the technical drawings of the DMX sole-unit technology, using layers of transparent TPU across the upper.

The DMX Fusion is a modern re-tooling riddled in DMX heritage. Similar superimposing design aesthetics are seen through technical drawings and layers of translucent TPU and fuse technology.

The BAIT x Reebok DMX “Ideation Department” Pack is available on BAITme.com now. The pack will also be available in Los Angeles this weekend for All-Star Weekend.

BAIT x Reebok NBA All-Star Pop-Up Shop

February 17 – 19

1054 S Olive St.

Los Angeles, CA 90015

BAIT x Reebok DMX "Ideation Department" Pack
BAIT x Reebok DMX “Ideation Department” Pack
BAIT x Reebok DMX "Ideation Department" Pack
BAIT x Reebok DMX “Ideation Department” Pack
BAIT x Reebok DMX "Ideation Department" Pack
BAIT x Reebok DMX “Ideation Department” Pack
BAIT x Reebok DMX "Ideation Department" Pack
BAIT x Reebok DMX “Ideation Department” Pack
BAIT x Reebok DMX "Ideation Department" Pack
BAIT x Reebok DMX “Ideation Department” Pack
BAIT x Reebok DMX "Ideation Department" Pack
BAIT x Reebok DMX “Ideation Department” Pack
BAIT x Reebok DMX "Ideation Department" Pack
BAIT x Reebok DMX “Ideation Department” Pack
BAIT x Reebok DMX "Ideation Department" Pack
BAIT x Reebok DMX “Ideation Department” Pack


BAIT Pulls from Original Reebok DMX Run 10 Sketches for New Collaboration

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