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Feb 20, 2018
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Jordan Brand Sold Air Jordan 3 “Tinker Hatfield” On Snapchat During All-Star Weekend

On Sunday during All-Star Weekend, Brand Jordan showcased a new way to sneaker shop with social media.

Using Snapchat’s camera, attendees at various Brand Jordan events were able to scan a code that allowed them to view the Air Jordan 3 “Tinker Hatfield” via the app thanks to its integration with Shopify. For most of the attendees, the shoes were then delivered to them on the same day via Darkstore, a logistics startup company.

Brand Jordan also partnered with Snapchat to create a special lens that when activated, allowed users to experience Michael Jordan’s 1988 free-throw line dunk from a number of different angles.

Check out the special lens experience below as well as the Air Jordan 3 “Tinker Hatfield,” which will be released on March 24 via Nike SNKRS at 10am EST.


Air Jordan 3 “Tinker Hatfield”


Jordan Brand Sold Air Jordan 3 “Tinker Hatfield” On Snapchat During All-Star Weekend

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