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Nov 17, 2017
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Nike and Foot Locker Are Launching Sneakeasy, an Elevated Pop-Up Experience in NYC

Image via: Nike

Image via: Nike

Beginning November 22, Nike and Foot Locker are transforming the space at 30 Wall Street in New York City into Sneakeasy, a premium retail pop-up made for sneaker fans.
Inspired by traditional speakeasies of yore, the Sneakeasy will offer a curated assortment of Nike and Jordan Brand silhouettes, dispensed through a door that looks and operates like a safety deposit box. Inside, the sealed gold-foil shoe box is marked with hidden UV ink designs and sealed with a notary sticker. In addition to the sneaker offerings — some of which are displayed in the gallery below – Sneakeasy will also stock limited-run T-shirts, similarly packaged in zip-lock gold-foil packs and sealed with a notary sticker label.


Nike and Foot Locker Are Launching Sneakeasy, an Elevated Pop-Up Experience in NYC

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