Jun 30, 2017

Nike Is Working on a More Affordable Sequel to the HyperAdapt 1.0

As I’ve
always said, Nike’s competitive advantage is that our innovation creates new expressions of style.
Equally, the consumer expects lifestyle product to look good and feel good with no compromise.
VaporMax has been very successful out of the gate with strong sell-through across multiple
releases. And looking ahead, we will add even more breadth to the VaporMax family of
products…scaling it to millions of pairs through Fiscal 18 to meet the growing demand.
Another platform, ZoomX, played a key role in an awe-inspiring moment this past May. I was
there, at the finish line in Monza, Italy, when Eliud Kipchoge finished with an extraordinary 2-hourand-25-second
marathon time. It was a thrilling moment for sports and an incredible validator for
one of the most amazing breakthroughs I’ve seen in performance footwear.

During the NBA playoffs, another new platform – Nike React – made its debut in both the Nike
Hyperdunk 2017 and the Jordan Super Fly 5.
Nike React is the first high-performance foam system that offers a major leap forward in three key
benefits – lightweight, ultra-responsiveness and durability – in one single platform.
With all three platforms, we’re just getting started. Nike’s strength is our ability to get more out of
each of our innovations by scaling across brands and across sports.
And what you are seeing right now is just a snapshot.

We have a relentless flow of exceptional
products and platforms on the way. We’re preparing for major launches with……the first Flyknit apparel…starting with the Flyknit Bra
…a radically-designed comfort cushioning platform
…and Hyperadapt 2.0 – delivering new forms in adaptive technology at more accessible price
Plus, we have…
never-before-seen technology in NBA apparel on the way
…new sustainable innovation, brought to scale through some of our most iconic footwear styles
…and new additions to the Air Max family that leverage our new capabilities in Air Sole

Nike Is Working on a More Affordable Sequel to the HyperAdapt 1.0

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