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Jul 26, 2013
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New Balance MRL996 REVLITE – In-Line Collection


new balance mrl996 revlite in line collection 01 570x380 New Balance MRL996 REVLITE   In Line Collection

In addition to the special collaboration with Hong Kong entertainer Shawn Yue, New Balance took the opportunity to rework its M996 trainers for this season. First introduced back in 1989, the M996 became New Balance’s best seller in no time thanks to its ample support and cushioning, along with a timeless yet simple aesthetic. And while it bears a new designation, Tetsuya Shono, head of New Balance Lifestyle division, left much of the silhouette intact. Instead, he focused on the technology behind the design, in this case the new REVLITE midsole. At 30% lighter than the tradition midsole, REVLITE still offers more impact absorption and responsiveness thanks to a new formulation, adding utmost comfort to the simple retro styling.

Comes in Silver Blue, Red, Grey, and Yellow, the in-line collection of New Balance MRL996 REVLITE is now available through all New Balance retailers worldwide.


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Jul 25, 2013
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Shawn Yue x New Balance MRL996 REVLITE “Common Sense+” | Detailed Look


shawn yue x new balance mrl996 revlite common sense detailed look 01 570x570 Shawn Yue x New Balance MRL996 REVLITE “Common Sense+” | Detailed Look

While best known for his role in the Hong Kong film franchise Infernal Affairs, which was the base for Martin Scorsese’s 2006 production The Departed, Shawn Yue doubled as an all-around entertainer in his spare time. In addition to continuing his career as a model along with expanding his acting aptitude, Yue is also the designer behind CMSS+, a fashion label based out of Hong Kong. More commonly known as “COMMON SENSE+,” the label’s meteoric rise garnered it numerous collaborations including ones from LUKER by NEIGHBORHOOD, A BATHING APE, and more recently, New Balance.

Designated as Shawn Yue x New Balance MRL996 REVLITE “Common Sense” Edition, Yue asked the design to be understated yet distinctive enough to attract attention, hence a throwback to the original 1989 New Balance M996 with “…just add a touch of imagination and wear it your way to express your individuality,” said Yue. Designed together with Tetsuya Shono, head of New Balance Lifestyle, Yue added special CMSS+ branding along the insole, dubre, and lace tips while left much of the original silhouette intact. And like all other MRL996, the collaboration features the new New Balance’s proprietary REVLITE sole technology. Made mostly with suede and in True Blue colorway, only 996 pairs of Shawn Yue x New Balance MRL996 Revlite “Common Sense+” Edition will be available worldwide this coming Saturday, July 27th.

Release Date: July 27th, 2013 (Saturday)



0 Shawn Yue x New Balance MRL996 REVLITE “Common Sense+” | Detailed Look


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shawn yue x new balance mrl996 revlite common sense detailed look 03 570x855 Shawn Yue x New Balance MRL996 REVLITE “Common Sense+” | Detailed Look


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Jul 25, 2013
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UBIQ x New Balance 1600 ‘The Benjamin’ | Re-Release Info

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If you missed out on last month’s release of the UBIQ x New Balance 1600 “The Benjamin”, here’s your chance as the collaborative kicks are set for a wider spread release.

Arriving at additional retailers this weekend, this New Balance 1600 pays homage to our nation’s founding fathers (and Philly icons), Benjamin Franklin, plus displays a nice suede and leather combination in red, white, blue, and brown.

Priced at 5, look for the UBIQ x New Balance 1600 “The Benjamin” to hit select retailers like Corporate this Saturday.

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Jul 23, 2013
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New Balance Celebrates “American Rebels”

sn select new balance american rebel cover New Balance Celebrates American Rebels

When it comes to “being American”, few other brands can back up the claim quite as confidently as New Balance.

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Jul 22, 2013
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Beauty & Youth x New Balance MRL996


beauty youth new balance mrl996 01 Beauty & Youth x New Balance MRL996

In order to celebrate the 25th anniversary of New Balance M996 series, the footwear giant reached out to four key fashion companies in Japan. The detailed write up can be found in our previous post here, and here we take a preview of the collaboration sneakers between Beauty & Youth. These kicks are the brightest of the lot, wrapped in vivid orange suede materials on the upper, accented by white and grey details. A custom-designed insole distinguishes this pair in a subtle manner. Expect these shoes to launch around mid August from Beauty & Youth stores in Japan.


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Jul 21, 2013
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New Balance 1500 “Propaganda Pack” – Unreleased Sample

propaganda pack new balance 1500 New Balance 1500 Propaganda Pack Unreleased Sample

It seems that the New Balance “Propaganda Pack” was nearly a little bit bigger of a set. On top of the New Balance 999, MT580, and 1600 that already released in the retail range was this, a New Balance 1500 sporting a similar black and red combination. According to owner of the samples Frank the Butcher, a man who knows a thing or two about NBs, the pair remains a one off at this point and won’t ever be coming to retail. Do you think the crop would be better suited with this New Balance 1500 in its midst? Tell us in the comments and stay tuned for all the New Balance news that’s fit to print.

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Jul 20, 2013
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New Balance 577 – Black – Red – Grey

new balance 577 red grey preorder 1 New Balance 577 Black Red Grey

The formula put into play by New Balance’s Flimby Factory on the latest round of 577s works to perfection.  It’s good enough to appear in a huge variety of color combinations, so stay tuned to Sneaker News to see if they make good on that over time.  For now, we’ve got this black, red and grey New Balance 577 joining a brown and green makeup, both of which are blocked in this subtle style.  Putting the pop colors on sockliner, side ‘N’s and heel counter makes the source more obvious, and you can pre-order a pair today so they’ll ship to you in August from End.

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Jul 20, 2013
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Herschel Supply Co. x New Balance H710 – Arriving at Retailers

new balance herschel cncpts Herschel Supply Co. x New Balance H710 Arriving at Retailers

Both brands share a passion for craftsmanship and especially after New Balance’s sprawling ‘Backpack Pack’ last year, it made sense for them to team up with Herschel Supply Co.  Their first teamup could be seen as something of a spiritual successor to the Backpacks, and now with the new school year right around the corner, this second round is perhaps even more befitting the connection.  The Herschel x New Balance H710 returns with two more colorways, following February’s black, navy and red trio with one pair each in burgundy and olive.  Let us know which of these new Herschel H710s you like more after you’ve seen both below, then find them at select retailers on August 1st like CNCPTS.

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