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Browsing articles tagged with " Puma"
Jun 14, 2018
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Marvin Bagely’s PUMA Contract Largest NBA Rookie Sneaker Deal Since Durant // Report

At Duke, Marvin Bagley rocked Nikes and became one of the top players in his class and will be a top pick in the 2018 NBA Draft. Bagley however, will switch from the Swoosh to PUMA once he actually enters the NBA.

That’s right, Bagley is going to be hooping in PUMAs in the NBA. Bagley will become the first player to wear PUMA since 1998, when Vince Carter played in them. But Bagley isn’t just going to be playing in PUMAs, he also is signing a massive deal with the company.

According to The Athletic’s Jon Krawczynski, Bagley will sign a five-year deal with PUMA. Bagley’s deal with PUMA will be the largest rookie sneaker contract since Kevin Durant with Nike.

Durant’s first deal with Nike was for seven years, million. So while Bagley’s deal is two years fewer than Durant’s, he apparently is going to be making a lot more money per year.

Krawczynski also reports that PUMA is “negotiating with other draft picks” and may possibly sign a few more soon-to-be rookies to sneaker deals. If that happens, then perhaps PUMA may be the next big sneaker player in the NBA landscape.

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Jun 14, 2018
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PUMA Thunder Electric Now Available In Women’s Sizing

Building off the success of the Thunder Spectra, PUMA recently unveiled the Thunder Electric silhouette, which will now be releasing in new colorways just for the ladies.

The chunky silhouette of the women’s Thunder Electric is inspired by PUMA’s ’90s Cell System runners and also their Alexander McQueen collaboration. Featuring accents of chrome and lavender, the sneaker’s exaggerated design is constructed from nubuck leather, has mesh overlays and a molded TPU midsole.

Releasing on June 28, the women’s PUMA Thunder Electric will be available at PUMA.com


PUMA Thunder Electric

PUMA Thunder Electric

PUMA Thunder Electric

PUMA Thunder Electric

PUMA Thunder Electric

PUMA Thunder Electric

PUMA Thunder Electric

PUMA Thunder Electric

PUMA Thunder Electric

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Jun 13, 2018
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Puma Brings Back Chunky Thunder Silhouette In New Colorways

Bringing back their popular chunky dad sneaker the Thunder Spectra, Puma has rebranded the silhouette by giving it a new name – the Thunder Electric. The name change is to “reflect the electrifying power of lightning” but overall, the Electric silhouette remains similar to the Spectra.

The Puma Thunder Electric comes in two vibrant colorways – “Electric White/Black/Orange” and “Electric Grey/Black/Blue.” Both colorways feature a over-the-top speckled midsole and an upper that has numerous stylized leather panels, which creates an unique and layered look.

Both colorways of the Puma Thunder Electric will be releasing on June 21 at select retailers and Puma.com.

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Jun 8, 2018
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SEGA x PUMA Launch Party Coming to Nice Kicks LA

The SEGA x PUMA RS-0 Pack touches down at retailers on June 12th all over the country. Those in LA though? Well, they’ve got even more to look forward to.

Taking place on June 13th at Nice Kicks LA, the shoes will serve as the premise for a major bash. Just how big? Belly and Crush 40 will both be performing with a meet and greet with Takashi Iizuka also taking place.

It’s game on in LA for sure but as we said the shoes will be available at PUMA accounts all over on June 12th. Peep detailed shots of the shoes below.

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May 25, 2018
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Retro Gaming Inspires PUMA RS-0 “PLAY”

You won’t find any hearts with eyeballs on the upcoming PUMA RS-0 “PLAY” release. Nope, inspired by arcade video games rather than the designer label, this fun foray in the ’80s is set to hit shelves soon.

Full of primary colors and game console detailing, the modern model remains rooted in the past when it comes to tones.

Look for the PUMA RS-0 “PLAY” to release on June 21st for a cool 0.

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May 17, 2018
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MCM and PUMA Release Luxury Collaboration Next Week

MCM owns one of the most recognizable monograms in both high fashion and street culture. It’s one that encapsulates a multitude of reference points — nostalgia being one of them. Carrying much of that weight here, MCM joins with PUMA to ode the half century mark of the iconic PUMA Suede.

Represented through luxurious cognac, white, and red-blue executions, MCM’s time-honored logo fills each of the styles while the sophistication ensues with brass hardware on the tongue. Handcrafted in Italy, further aiding the luxury claim, the footwear collection is accompanied by retro-fitted track suits that reference a time when wearing a track suit with matching sneakers was a welcome sight if not an expected one.

In a 50th anniversary celebration that has seen collaborations with FUBU, Big Sean and Bobbito, the MCM x PUMA Suede stands as one of the best and well thought. Expect the release on May 24 at select global retailers like The Good Will Out.

MCM x PUMA Suede

Release Date: May 24, 2018
Price: 0

MCM x PUMA Suede
MCM x PUMA Suede
MCM x PUMA Suede
MCM x PUMA Suede
MCM x PUMA Suede
MCM x PUMA Suede
MCM x PUMA Suede
MCM x PUMA Suede
MCM x PUMA Suede
MCM x PUMA Suede
MCM x PUMA Suede
MCM x PUMA Suede
MCM x PUMA Suede
MCM x PUMA Suede
MCM x PUMA Suede
MCM x PUMA Suede
MCM x PUMA Suede
MCM x PUMA Suede

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May 16, 2018
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MCM Celebrates 50 Years of the PUMA Suede

Holding court for half a century, the PUMA Suede is making a moment out of its 50th birthday bash. Following forays with FUBU, Bobbito, Big Sean and more, two capsule collections with MCM bring both luxury and nostalgia to the shoe tied to both basketball and streetwear.

Honoring the birth of hip-hop, this Made in Italy Suede sees MCM logo work and brass tooling tricking out classic cognac, white, and red-blue colorways. For those looking to go head-to-toe, the two parties also teamed up on matching tracksuits.

Look for this limited to launch to hit select shops on May 24th to the tune of 0 for the sneakers. The red-blue offerings will be exclusive to MCM both in-store and online.

MCM x PUMA Suede

Release Date: May 24, 2018
Price: 0

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May 16, 2018
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PUMA GV Special Returns for the Summer

Surviving the times and shifting gears, PUMA has reintroduced the iconic GV Special. First fashioned as a true tennis shoe, the model became a cultural staple for those along the I-95 corridor. Beloved by communities in Baltimore, DC, Philly and Atlanta, the shoes’ subtle detailing made it a fan favorite in urban and hip-hop fashion, catching the eyes of Yo Gotti and Meek Mill over the years.

Digging in the crates to bring it back, the German footwear powerhouse dubs the sneaker as a summer essential. Retooling the model with a chunkier sole, the model first relaunches in tonal black and white takes with tumbled leather canvassing the upper, complemented by perforated leather on the toe for breathability during hot times. Going easy on embellishments, iconic branding on the upper and tongue cap off this summer staple.

To shop the classic kicks, head over to PUMA’s website. In addition, be sure to look out for releases with different materials and colorways throughout the summer.

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May 15, 2018
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Puma x MCM Celebrating the 50th Anniversary of the Puma Suede


Puma MCM Suede Collection Release Date

Legends collide as PUMA and MCM reinterpret the iconic Suede sneaker in honor of its 50th anniversary. The result is a classic that feels fresh—and freshly monogrammed.

Now MCM reimagines the Puma Suede, viewing its legacy through a lens of modern luxury to create a limited-edition selection of footwear and apparel. PUMA X MCM pays tribute to the founding days of hip hop—when the brands first became expressions of music culture. The resulting designs channel the DIY spirit of this era and deliver the new urban icons of today.

Made in Italy, the 50th anniversary Suede reinvents the codes of the classic shoe with a focus on texture and detail. Its upper is constructed of elegant, durable Visetos canvas—redeveloped specifically for this product to offer greater breathability and comfort. On the shoe’s tongue, a gleaming, jewelry-polished brass plate bears the MCM logo and a unique registration number—a nod to the exclusivity of MCM’s famous handbags. Each pair includes coordinated laces in two distinct styles: leather with contrasting edge-stain and fabric with metal tips. Primary packaging is similarly elevated: the shoes are housed in a textured “canvas” shoebox stamped with lacquered MCM logos and foil details. Custom tissue paper bears the signature pattern of the Suede’s outsole. MCM offers the shoe in three colorways: classic cognac, white, and red-blue multicolor.

The apparel is also a nod to hip-hop culture. The classic PUMA T7 Track Jacket and Pants, with signature 7cm taping on the sides, is reimagined with swag and sophistication. The T7 ensemble features a slouchy fit that cuts a classic urban silhouette with textured nylon panels, embroidered in the Visetos pattern. The T7 Jacket’s back features a varsity-style patch that proudly displays the MCM logo. Both pieces are offered in classic cognac and red-blue multicolor.

Puma MCM Suede Collection Release Date

The Puma x MCM Collection is scheduled to release on May 24th at MCM and select Puma locations. The Puma Suede will retail at 0 while the apparel ranges between 0 and 0. For those interested in the Red and Blue collection, it’s an exclusive to MCM stores as well as mcmworldwide.com.

Puma MCM Suede Collection Release Date

Puma MCM Suede Collection Release Date

Puma MCM Suede Collection Release Date

Puma MCM Suede Collection Release Date

Puma MCM Suede Collection Release Date

Puma MCM Suede Collection Release Date



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May 15, 2018
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PUMA Thinks Trae Young Could Be the Face of its Basketball Category

During Nike’s first annual PK80 tournament this past college basketball season, Trae Young, the former Oklahoma Sooners sharpshooter, had an interesting opportunity other players didn’t. During his masterful 43-point performance against Oregon, all eyes were on Young — including an arena full of sneaker executives from every major brand looking almost exclusively at Trae.

One of those brands angling for his services is somewhat of a surprising one — PUMA.

Visibly absent from the basketball sector for the better part of the last two decades, PUMA, according to new reports from our very own Nick Depaula (also of ESPN), aims to make a splash back into basketball with hopes that Young could be the face of their resurgence.

*No Caption Needed

A post shared by Trae Young (@traeyoung) on

It’s reported that during a past meeting with Roc Nation Sports — when Young was in search of an agent — a rep from PUMA was also in the room for a big-picture pitch. Young ultimately signed with Octagon Sports for his representation in lieu of Roc Nation, yet PUMA still has grand hopes of signing the charismatic guard.

“There’s a magic to certain players. There’s an ‘it factor’ that’s hard to quantify, and I believe he has that,” Omar Wilkes, one of several Octagon agents tasked with representing Young, told ESPN. “He’s able to have that with his combination of passing, shooting, ballhandling and charisma. There’s an effortless ease about him when he’s on the court.”

Young, the first player to ever lead the NCAA in both scoring (27.4 ppg) and assists (8.8 apg) in a single season, will begin his sneaker endorsement vetting process next week in Los Angeles. This, of course, all takes place after the NBA Draft Lottery later tonight where draft order is solidified. It’s expected that Nike, Adidas, Under Armour and PUMA will all pitch for Young services.

I Just Wanna Be Great… That’s All?????

A post shared by Trae Young (@traeyoung) on

PUMA hasn’t been present in basketball since 1998 when they endorsed a young Vince Carter. Yet, the German-based brand thinks Young can not only bring them back but help sustain their basketball sector for years to come. In hopes of starting that process, PUMA is said to be prepared to present Young with a prototype of its upcoming fall basketball sneaker in advance of the official pitch next week.

“This is their first real foray back into basketball since 1998 with Vince Carter,” Wilkes continued. “The possibility to be the seminal piece to re-establish that category for Puma is what’s enticing.”

Could PUMA Basketball work in 2018? Young reportedly plans to come to terms on an endorsement deal before the 2018 NBA Draft on June 21.

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May 15, 2018
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Diamond Supply Co. x PUMA Abyss // Preview

Tiffany tones shine in a manner never seen before on the ultra interesting Diamond Supply Co. x PUMA Abyss.

Somewhat scuba in styling, the high cut sock-styled upper sports zipper construction reminiscent of the adidas Yeezy Boost 750 while the profile is almost in line with the Under Armour Curry 4. Laces prove unnecessary, making this progressive style a standout in what’s otherwise been the year of the Suede.

Previewed by Nicky Diamonds himself, the shoe is said to be coming soon. Get an early look at the shoe in the shots below.

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May 8, 2018
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Bobbito Garcia Talks PUMA Suede 50, NYC Hoops, Hip Hop & New Film

Catching up with Bobbito Garcia is something I look forward to every time the opportunity presents itself.

My first encounter with Bobbito came through his book Where’d You Get Those? New York City’s Sneaker Culture: 1960-1987 when I happened upon a copy that was on a coffee table at a women’s clothing store in Dallas, TX – somehow I convinced them to sell me the book.  While I had been working in footwear for more than three years when I got the book, I had not yet started writing about shoes or their history beyond contributions to forums and message boards.

Bobbito’s book spoke to me in a way that other pieces had not. Initially thinking from the cover I was going to know every single detailed piece of information about shoes, I learned that the cliche about books and covers was very accurate. Yes, I did learn more than I ever had about shoes from that era thanks to Where’d You Get Those?, but more importantly I learned about New York City sneaker culture and the people that made sneakers what they are today decades later.

Admittedly out of fear as coming across as a fanboy, I’ve never told Bobbito directly that this book was a substantial source of inspiration for me to start writing about shoes – not to mention building a site around telling the stories of sneakers. Fate would have it that the very first interview ever published on Nice Kicks was with Bobbito in 2007 when we unveiled his trio of Kool Bob Love Air Force 1 Lows that were the featured collaborative project for the 25th Anniversary of the Nike Air Force 1.

Eleven years after my first interview with Kool Bob Love, I found myself in Brooklyn catching up with the legend who has given so much to the people over the years to talk about his new project with PUMA as well as some good old talk about basketball, sneakers, and hip hop – the three pillars of his new film Rock Rubber 45s coming out in June.


Matt Halfhill: You’ve had many shoes over the years and worked with many brands too, but what was your first encounter with PUMA?

Bobbito Garcia: My first encounter with PUMA was through my cousin Stevie.  He was a badass – used to write with the name BOM.  Local writer – not bombing trains or anything like that.

He had the PUMA Suedes and that was how I first saw them in person.  He had the PUMA Clydes later too.  When he got them, this was during the Delancey Street Era where guys could get robbed coming from uptown to cop a pair of sneakers.  That was the M-O for the LES – now called East Village.  There were hard rock cats from Uptown who feared to come to the LES.

Copping a pair of PUMAs, on some levels, had this unwritten code of toughness because there was danger in copping them.

A danger beyond going to the LES?

There was danger in challenging the status quo of wearing something different from Stepsies, which I wrote about in Where’d You Get Those?.  It was cultural for someone on the block with a new pair of shoes to get their shit stomped by cats because “they’re too clean.”  If you had a pair of PUMAs and had to go through what you went through in the LES just to get them, you’re not really trying to get stomped out.  But, it was almost a certainty you were going to get stomped out with PUMAs because of the status they had.

One of the reasons I got into wearing things that no one else had or heard of was that it was almost like a “safe zone.” Not only could it help me think of being a better ball player and being more original.

PUMAs were the hot shit.  People were either wanting to rob you for them or test you for them.  PUMA was a statement shoe in the 70s.  If you were wearing them, you were making a statement. Those are my earliest, earliest memories of PUMA.  It’s funny, I forgot about that.

What PUMAs were you wearing then?

I didn’t really wear the PUMA Suede at all in the 70s. Because it was so popular that even then I was really trying to stay off of wearing what so many other folks had, but that didn’t mean I didn’t think the shoes were great.

I really jumped onto PUMA hard when the SKY came out.  The Sky II with the two straps on the high top. Riverside Church was the best team in the city and the players on the team got those pairs to play. The PUMA Sky II also had a good midsole that was great for ball and also was solid to have when playing outdoors.

But then, the PUMA Sky LX came out and that was the shutdown shoe.  If you were seen in Harlem or the Bronx wearing the Sky LX.  The savvy sneakerhead would look and you and give you the nod that you knew what was up.  That was the divider shoe.

My arrival at the Puma Suede and Puma Clyde was a long road that circumvented the original run.  I sort of avoided it when it first dropped because it was so popular but then came back around to it after.  I wore these peripheral shoes in the line because I really liked the brand and thought PUMA was cool but also wanted to be unique and different.

Bobbito x PUMA Clyde + Suede Mid (2016)
Bobbito x PUMA Clyde + Suede Mid (2016)

So then getting to create your own Suedes and Clydes must be really cool.

Are you kidding me?! I can’t believe that they’re giving me the template to go to work and let me put my stamp on it.

(Bobbito pauses.  I can see him looking up thinking about something. Every 5 or 10 seconds his unforgettable smile appears.)

It’s crazy – just all of it.  When you asked me about sneakers, my mind went back in time.

Where to?

First stop was 1977.  I’m looking around and seeing New York City the way it was back then.  The street corners, the basketball courts, fences, trains – all of it.  I was thinking of what Delancey Street looked like during those days and walking around Uptown. Just bringing up some sneakers can take one back – amazing.

Pretty wild what can unlock memories.

Absolutely. And there are so many things that can take you back. On the show I do with Stretch, we do this segment where we play a track for our guest and see how it makes them feel or what they think.  It’s incredible.  For a musichead, it usually will bring them back to when and where they first heard the track, what they were doing when the song came on.  For others, they will hear the song and it might unlock a memory with a friend or close to them that they associated with the tune.

We all have those touchpoints to our memories and it’s crazy how they can be unlocked with no notice and out of nowhere.  For some, it’s a scent.  For some, it’s a taste.  For some, it’s a sound.  I mean, just now I’m playing all of this back in my head because we were talking about shoes.

What was the music you were hearing back then?

If we’re talking about the mid-late 70s, walking around the Frederick Douglass projects, I’m hearing “Apache” by the Incredible Bongo Band. You know what was cool back then was if people had a radio they would often turn it up, put it in the window, and point the speakers out of their apartment so that people in the streets could hear it too.  It was a nice communal thing that was really cool of sharing your mood and your music with others outside to enjoy.

Bobbito x PUMA Suede 50
Bobbito x PUMA Suede 50

With a quick glance at the shoes, one might think the Knicks colors were a source of inspiration, but I figure there’s a deeper story with these.

It’s funny, I never thought of the Knicks when doing these.  Not even remotely.

The inspiration for the design was to draw the sneaker better.  Unless you read my book or are of the age, you have no way to think of that shoe as a basketball shoe.  I wanted to provide that context.  To me, when someone looks at a shoe and says “Oh, that’s a basketball shoe,” that immediately makes it a cooler shoe because basketball is cool!  It’s a cool ass sport!  I wanted to give the context that the Suede is a basketball shoe.  Yes, it has been much more to many, but the root of it is the cool sport of basketball.

A handful of prior Bobbito Garcia footwear projects
A handful of prior Bobbito Garcia footwear projects

This is far from your first collab, but was this a design you had in mind for a while? I remember from your book you talked about you had been customizing since your early days as a head.

Not the first project, but I always enjoy doing them.  I had the K1X Chiefglider in 2004, Adidas Superstar in 2005 that was part of the 35th Anniversary, a handful of Nike Air Force 1s in 2007, Pro-Keds Royal Flash, Puma Clyde, but this process was completely different this time around.

How so?

This project was so well organized.  For starters, I had the PDF of the shoe, but along with it, I had a packet of different materials, colors, laces, and so on.  Usually, it was “come up with some ideas and we’ll see if we can make it happen.”  PUMA made it way more organized and what I put together was much closer to the first samples than prior projects.

I got a brief peek at what some of the other Suede 50 projects looked like and I wanted to make sure mine was done really true to me and my NY roots. We are not doing 15 colors or 13 fabrics.  We’re not doing some 5th Ave or crazy fashion, no rock and roll or skateboard vibes, but we’re doing basketball.  Some authentic basketball NY shit.

I referenced some super OG shoes and the whisper white on the toe for the Suede and they were able to make it happen. Also, there are some ill details such as a terry lining that has been embroidered. PUMA was able to execute that and the details came out really, really nice.

The details matter.

I heard you have another film project coming and that sneakers play a part in it. What can you tell me about that?

My next film is coming next month – Rock Rubber 45s.

Rock is for basketball, Rubber is for sneakers, 45s is for music.  There are a string of premieres coming up in Italy, Puerto Rico, US, and Canada – all in June.  Stay tuned!

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