Lines wrapping around the block are usually synonymous with Kanye West these days, but there’s an artist causing equal amounts of hysteria with her own Navy of fans. Rihanna and Puma took to Twitter inviting the public to shop with the superstar at her exclusive FENTY Pop-up in Hollywood, California which resulted in a line that extended around a full square block within 30mins of the tweet being posted. Even I hopped off my couch to see the Queen in person for the first time ever.
This wasn’t your average line filled with hardcore sneakerheads, the audience Rihanna caters to is nothing like we’re used to when it comes to footwear brand and celebrity partnerships. You might expect just women to be in attendance, but bad gal RiRi has a major male fanbase, too. So much so, demand forced Puma to release all footwear collaborations in Mens sizing after the first run.
Entering the FENTY Pop-up, I was greeted with macaroons and Ace of Spaces champagne. The Queen had me feeling bougie immediately, ha! Displayed eloquently throughout the building was Rihanna’s entire FENTY line from tops, to bottoms, corsets, headwear, and footwear. A lot of Rihanna’s product is extremely difficult to buy online as it sells out quick, so to the surprise of everyone in the building the most sought after styles restocked in all sizes. As you can imagine my DMs quickly filled with product requests… smh.
In addition to having fans live in FENTY retail heaven, Puma displayed a preview of what can be expected for Summer 2017. People lost their mind after making a beeline toward never-before seen styles such as Jelly Slides, Mint Fur Slides, and an all-new trainer from Rihanna debuting. The internet blew up soon after we at Nice Kicks debuted the upcoming releases.
Exclusive Look at Rihanna’s FENTY x Puma Jelly Slides
Vibes in the building were already great and then Rihanna pulls up with a gang of security guarding her from fans swarming. Madness ensues, people start screaming and crying, it’s nearly a riot. RiRi suddenly stops her security, turns around and embraces as many members of her Navy as possible. That’s that loyalty, loyalty, loyalty…
Rihanna just created a riot in LA • Check our IG Stories for a closer look at her LA Pop-up shop #NiceKicks
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Not only is she more beautiful in person, it’s almost like seeing a Unicorn in real life– you just can’t believe it, but she’s just as cool and down to earth with fans as you see often on social media.
Rihanna delivered on her promise of shopping with fans and took things a step further when jumping on the checkout register and playing cashier for nearly an hour. This wasn’t your average retail experience, this was Disneyland for anyone who adores Rihanna.
Besides nearly being trampled by the Navy, I had a really great time experiencing the lifestyle Rihanna is offering her fans. Grab an exclusive look inside the FENTY Pop-up shop in Los Angeles and all of its happenings from my lens.
It’s gonna be a hot summer. While bulky basketball shoes are sure to sweat, the Rihanna x PUMA Fenty Jelly Slides are set to keep feet cool and clear. Nostalgic in composition, strong in color choices and progressive in printing, these follow up massive hits from RiRi and PUMA like the Creeper Suede and Fur Slides.
Get an exclusive preview of the Rihanna Jelly Slides in the photos from our own Ray P. and let us know if you’re ready for this jelly come summer ’17.
Pretty and paid? Rihanna is both. The Rihanna x PUMA Fenty Fur Slide speaks to such standards, offering the shimmering style and commercial cache that’s made her one of the biggest pop stars to ever walk the face of planet earth.
Doing so in style, these statement slides are slated to impact this summer at select PUMA accounts. Peep photos from our own Ray P. below.
Kith is partnering with PUMA to debut the brand’s latest lifestyle silhouette, the Tsugi Shinsei. The shoe is inspired by classic Japanese design, blending technology with tradition (“Tsugi” translates to “Next” in Japanese). The build makes use of PUMA’s innovative Ignite Foam cushioning, complemented with a lightweight knit sock upper and a futuristic shield vamp, all sitting atop a rippled midsole.
Three colorways of the Tsugi will launch this Friday: a black pair, a triple white pair and a very limited Kithstrike edition, done up in an olive upper and an orange midsole, inspired by vintage aviator jackets. Limited to 150 pairs worldwide, the Tsugi Kithstrike will come in custom packaging, alongside a limited run of 50 Kith Treats cereal boxes. Starting today, Kith Treats Brooklyn will release these 50 Treats boxes, each including a ticket that guarantees customers the opportunity to purchase the Kithstrike on Friday, April 14th, at Kith’s SoHo or Brooklyn shops.
The black and white colorways will also release this Friday, available Kith SoHo, Kith Brooklyn, Kith Miami, and kith.com.
Rihanna’s creative director role with PUMA continues to pay dividends as the brand readies a second installment of her ever popular “Bow” collection.
Consisting of updated iterations of both the R698 (0) and the Fenty Slide (), the collection combines 18th century French sensibility with an implied sense of romance fused with sport. Royal shades of lavender and on-trend marshmallow carry the collection into a contemporary space while a touch of luxury ensures its uniqueness.
Look for the PUMA Fenty “Bow” Collection on April 13 at retailers like Feature.
Rihanna has more Puma Fenty sneakers on the way. She will now debut two colorways that will be a perfect match for Easter Sunday. They will launch on April 13th, 2017.
As you probably expected, the two Rihanna Puma Fenty Bow sneakers is a women’s exclusive release. One comes dressed in Sweet Lavender while the other is done in Pink Tint. Constructed with what appears to be satin across the uppers, the two are highlighted with a bow which has been seen on her recent collaborations.
Continue to scroll below to check out more images of the Rihanna x Puma Fenty Bow Trinomic colorways which will give you a better look. They will release this Thursday, April 13th at select Puma retailers like Rock City Kicks and Puma.com.
Rihanna x Puma Fenty Bow Trinomic
April 13, 2017
Rihanna’s creative director role at PUMA has paid dividends for the brand over the past few years. Her influence can be compared to very few, and her leadership continues to steer the brand to greener pastures. Much of this rest largely on the shoulders of her PUMA Creeper.
Tomorrow, her Fenty x PUMA Creeper “Leather” Pack lands at select shops like Sneaker Politics for 0 each. The monochromatic set is helmed by a Triple Black iteration and a counterpart in White/Black. Both relying on minimal settings alongside the addition of crackled leather, grab a closer look below and let us know if you plan to cop tomorrow, April 6. PUMA will also be releasing the shoe tomorrow morning at 10am EST.
Rihanna’s PUMA Creeper has been the brands most popular new silhouette over the past couple of years. Yet, many of its variations have been largely two-tone or filled with vibrant shades. By in large, minimalism hasn’t been the styles biggest focal point.
It’s newest colorway is based in foundational monochromatic hue, basking in classic white and black primaries atop the bolstered Creeper sole unit. The PUMA Creeper White/Black is arriving now at overseas retailers like Solebox while U.S. PUMA accounts will be stocking the shoe very soon.
Aligning at Alumni, Joey Badass and Joe La Puma pair up for the latest episode of Sneaker Shopping. Talking everything from politics to potential collabs, the Pre Era MC discusses the early Uptempos he wanted, his favorite Jordans and his admiration for adidas. What’d he cop? Check out the video below to find out.
Puma and illustrator Careaux who is also a SneakerHead from Amsterdam is collaborating again for a new collection.
Caroll Lynn more commonly known as Careaux, is a self-confessed sneakerhead and social media sensation. Recognised globally for her trademark digitally rendered artworks, she has caught the eye of major players in the street wear scene.
This season, the Puma x Careaux collection is inspired by the designer’s travels through Asia, translating the classic Japanese cloud motif and its organic detailing to her signature romantic triangular illustrations. The cloud pattern adorns a range of silhouettes that fuse sportswear and fashion, framed by bold Japanese and floral graphics. This season also sees a shift in color story from pink pastels to blue hues.
Puma x Careaux Spring 2017 Collection is set to release at select Puma retailers including Puma.com on April 7th, 2017. Continue to scroll below to check out more images.