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Browsing articles tagged with " Puma"
Jan 19, 2018
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PUMA x FUBU – Streetwear Legends Collide For All Time Collection

 

The Suede hit the scene in 1968 and has been changing the game ever since. From the courts to the curbs, from ‘80s b-boys to today’s hustlers, it has been worn by the icons of every generation – and it’s stayed classic through it all.

Its style? Legendary. Its attitude? Unwavering. The Suede is for all time.

In honor of the Suede’s 50th anniversary, PUMA is releasing exclusive Suedes over the course of the year. This celebratory run includes the legends of the music world, the streets, the fashion industry, and pop culture.


Before Russell Simmons had Phat Farm, before Diddy had Sean John, before Jay Z had Rocawear – there was a brand that was made for the culture, by the culture – FUBU.

FUBU was born in 1992 by Daymond John, J. Alexander Martin, Keith Perrin and Carlton Brown with a line of hats made in John’s house in Hollis, Queens that were sold on the streets of New York for each. When John sold 0 worth in one day, he knew he was onto something. Almost overnight and with little hesitation, risks were taken, bets were made, and long hours of relentless hustle ensued en route to building one of the biggest brands in fashion.

Nate Dogg wearing FUBU Jersey in "Area Codes" music video
Nate Dogg wearing FUBU Jersey in “Area Codes” music video

Following the success of the hats, the crew began selling screen printed T-shirts and made their mark with stitching the FUBU name to hockey jerseys and sweatshirts loaned to rappers for music videos. Numerous music videos during the 90’s and 2000’s featured artists wearing FUBU giving the brand unmeasurable visibility and organic earned media.

There was even a nationwide GAP commercial that featured LL Cool J wearing a FUBU hat and incorporating “For Us, By Us, on the low” into a 30 second long rap that GAP reportedly spent million promoting on TV.

A quarter-century since its birth, billions of dollars in sales worldwide, and paving the way for an industry of fashion and entrepreneurs, FUBU has made its mark as an icon.

With 25 years of history for FUBU and PUMA celebrating 50 years of the Suede, what better time for the two brands to connect with one another for a collaboration with a very meaningful story (more on that soon) and great way to celebrate milestone anniversaries.

The quintessential hip-hop clothing brand, FUBU got its start in the early ‘90s and has been a streetwear legend ever since. Today, streetwear legends collide in the PUMA x FUBU collaboration. This capsule collection pays tribute to the iconic FUBU and PUMA track suits with bold colors, hits of velour, and a requisite dose of swagger.

Stay tuned for more looks of the collection, stories that connect the two brands, and exclusive interviews counting down to the release of the FUBU x PUMA collection on Friday, January 26th.

FUBU x PUMA Collection
FUBU x PUMA Collection

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Jan 18, 2018
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FUBU x PUMA 50 Suede // Release Date

Continuing to celebrate the 50th anniversary of their iconic Suede silhouette, PUMA teamed up with FUBU on an all new collaborative capsule that includes streetwear and sneakers.

The FUBU x PUMA 50 Suede sports a black velour upper with sleek red velour lining that pairs perfectly with the piping around the sneaker’s branding on the side. Gold accents and a commemorative Suede 50 logo add to the extra detailing of the shoe. Different lace options (red, black and white) create a customizable factor to this iteration of the Suede.

Look for the FUBU x PUMA 50 Suede to be released at select retailers like Puma.com on January 26th.


FUBU x PUMA 50 Suede

FUBU x PUMA 50 Suede

FUBU x PUMA 50 Suede

FUBU x PUMA 50 Suede

FUBU x PUMA 50 Suede

FUBU x PUMA 50 Suede

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Jan 15, 2018
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PUMA Teams Up With Diamond Supply Co. on a Sportswear Collection Built for Skate

Image via: PUMA

Image via: PUMA

For Spring/Summer 2018, PUMA is joining forces with West Coast skate brand Diamond Supply Co. on a wide-ranging collection that’s set to launch through two distinct drops. The first releases this month, featuring apparel and footwear that draws inspiration from PUMA’s archives. Specifically, the collection’s designers took a look back at the ’70s and ’80s to bring back authentic materials, textures, colors and over-all designs, including a refreshed take on
 PUMA’s iconic Teamsport global graphic that adorns key apparel pieces. On the footwear side, the PUMA Suede and Clyde is remixed with Diamond’s skate-ready DNA and colors. The second drop, launching June 9th, looks toward the future with progressive materials and styling, offering a glimpse into what’s in store in the worlds of skate and streetwear. 

Scroll through the gallery below for a detailed preview of the PUMA x Diamond Supply Co. collection, the first drop of which hits puma.com, PUMA stores and select retailers on January 27th. 

Release Date: 1/27/18 (Saturday)

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Jan 12, 2018
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PUMA and Michael Lau Present the “Sample Suede” for the Shoe’s 50th Anniversary

Image via: PUMA

Image via: PUMA

PUMA is celebrating 50 years of its iconic Suede silhouette through a joint venture with the godfather of urban vinyl toys, Hong Kong artist Michael Lau. Their collaboration takes the form of the Sample Suede, and just as the name implies, the design is inspired by sample sneakers, used throughout the industry as a model for production or final testing. The prototype feel is reinforced by various work-in-progress details, including an “L” on the heel tab of the left shoe and “R” on the right; the Chinese character for “sample” on a sample swatch for the tongue and sockliner; and zig-zag finishing on the Formstripe, eyestay and tongue. There’s also mismatched coloring on the left and right shoe, as well as embossed detailing on the heel that reads “50 Sample Suede Not For You Only For Me.”  

Completing the collab is a new Lau creation, the “Worth Cat.” The limited-edition autographed figurine is inspired by the shape of the sample tag and the PUMA Cat, with each figure bearing a different expression and finished in one of the seven shades used on the accompanying sneaker. 

Expect the kicks to launch January 20th at select PUMA retailers and puma.com.

Release Date: 1/20/18 (Saturday)

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Dec 26, 2017
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Puma Womens Platform Trace “Olive Night” // Available Now

What a year Puma has had with their women’s footwear. The chunky sole is a hit with the ladies and this next release is no different.

The Platform Trace comes in sultry Olive suede and sits on a chunky platform gum sole which really makes a statement. Ladies, keep it casual and comfy with Puma’s chic sneaker as pairs are available now at Sneak-A-Venue.

Puma Womens Platform Trace – Olive Night

Price: €119.95

 

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Dec 22, 2017
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KICKS LAB. and PUMA Team Up on a Made in Japan Clyde

Image via: KICKS LAB.

Image via: KICKS LAB.

Harajuku retailer KICKS LAB. has joined forces with PUMA to release a premium take on the Clyde silhouette. Made in Japan, the beloved retro model is done up with a rich brown suede upper, accented with contrasting hits of black on the form stripe, midsole and laces. Rounding out the details is PUMA Clyde branding inscribed in gold foil on the quarter panel, as well as a “MADE IN JAPAN” badge on the interior of the tongue. Shoppers in Japan can purchase their pair starting today at KICKS LAB.’s retail locations and kickslab.com.

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Dec 21, 2017
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WHIZ LIMITED and mita sneakers Take on the PUMA Suede Ignite

Image via: mita sneakers

Image via: mita sneakers

Tokyo’s mita sneakers has joined forces once again with WHIZ LIMITED and PUMA, and for this latest go-round, the silhouette of choice is a modern take on the Suede, a sneaker hall of famer. Mounted on PUMA’s Ignite tooling for added comfort and style, the low-profile Suede Ignite carries a full suede upper in understated black and blue tones, accented with a pop of bright yellow on the heel tab and leather lining. Gold foil PUMA Suede branding — as well as WHIZ LIMITED’s high-voltage trademark — round out the details. Expect the kicks to drop December 23rd at mita sneakers.

Release Date: 12/23/17 (Saturday)

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Dec 13, 2017
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The PUMA Tsugi Shinsei Arrives in Two Colorways Inspired by Japanese Culture

Image via: PUMA

Image via: PUMA

PUMA presents its Tsugi Shinsei trainer in two new colorways, both inspired by iconic elements of Japanese culture. First up is the PUMA Tsugi “Japanese Garden,” featuring a design that gives the nod to Japan’s cherry blossom trees, highlighted by a raspberry suede upper with a golden knitted vamp, both tones recalling the tree’s characteristic pastel buds. Its counterpart is the PUMA Tsugi “Wasabi,” done up in an all-over wasabi green shade on the upper, complemented with perforated suede paneling and a ginger-pink razor-edged rubber outsole underfoot. Both maintain the signature structural elements from the original design, including the side-lace detailing, elastic heel strap and a sock-like collar. With each pair retailing for 0, the PUMA Tsugi Japanese Garden and Wasabi Pack is available exclusively at PUMA Lab Powered by Foot Locker stores.

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Dec 3, 2017
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Puma Clyde ‘Canadian Currency’ Pack


Puma Clyde Canadian Currency Pack

Puma continues to release various color options of the Clyde which as of late the brand has created new themes. This time around they have released the Canadian Currency Pack which celebrates Canada’s 150th birthday.

The brand will release three colorways of the Puma Clyde, which is inspired by the country’s currency. Looking closer they trio features tonal uppers for Canada’s money – Green , Red and Tan 0. Finishing the look is the dollar amount which lands by the heel.

The Puma Clyde Canadian Currency Pack is now arriving at select Puma retailers which includes Foot Action, Puma Lab and Foot Locker. Below you can check out more images which will give you a closer look.

Puma Clyde Canadian Currency Pack

Puma Clyde Canadian Currency Pack

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Nov 28, 2017
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PUMA Clyde “Canadian Money” Pack // Available Now

PUMA, in celebration of Canada’s 150th anniversary, pays tribute to our northern neighbor by way of a budding pack that odes their currency and the uniqueness of its bill.

Championing the Canadian , and 0 bills, the colorful offering borrows hues from said CAD bills and incorporates them smartly across the PUMA Clyde. They’re treated in nubuck suede with the denomination of the bill where their inspiration is derived comes embossed at the heel. Iridescent detailing also marks the tongue and heel counter, while each look is finished with a gum sole that represents rubber bands used to fold and store currency.

The PUMA Clyde “Canadian Money” Pack is available now for 0 CAD (0USD) each at select PUMA retailers including PUMA Lab by Foot Locker and Footaction.

PUMA Clyde "Canadian Money" Pack
PUMA Clyde “Canadian Money” Pack
PUMA Clyde "Canadian Money" Pack
PUMA Clyde “Canadian Money” Pack

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Nov 20, 2017
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Pink Dolphin x Puma Clyde Pack Debuts Tomorrow



Pink Dolphin Puma Clyde Pack Release Date

PUMA introduces its latest collaboration with West Coast sneaker giant Pink Dolphin. The fourth collaboration between PUMA and Pink Dolphin encompasses a classic beach inspired color palette with classic PUMA silhouettes.

Taking the timeless look of the PUMA Clyde, Pink Dolphin creates two interpretations of the silhouette motivated by nature. The first pair stays true to its roots with a White upper accented by an Ocean Blue formstripe. A gradient light to dark Blue striping along the side and back adds a perfect detail. The second pair ups the ante with a Bright Coral upper emphasized by a Beige Cream formstripe. The gradient detail on the side and back goes from Light Coral to shades of Blue.

Footwear is complimented by an apparel capsule featuring a long sleeve black tee and three PUMA x Pink Dolphin tees in light blue, cream, and blue. All tees are accentuated with standout PUMA and Pink Dolphin logos showcasing that timeless West Coast look.

The Pink Dolphin x Puma Clyde Pack is set to release at select Puma retailers and online at Puma.com on November 21st. Retail price is set at 0 while the apparel starts at .

Pink Dolphin Puma Clyde Pack Release Date

Pink Dolphin Puma Clyde Pack Release Date

Pink Dolphin Puma Clyde Pack Release Date

Pink Dolphin Puma Clyde Pack Release Date

Pink Dolphin Puma Clyde Pack Release Date

Pink Dolphin Puma Clyde Pack Release Date

Pink Dolphin Puma Clyde Pack Release Date

Pink Dolphin Puma Clyde Pack Release Date

Pink Dolphin Puma Clyde Pack Release Date

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Nov 17, 2017
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Michael Lau x PUMA “Sample Suede” // Release Info

PUMA has teamed up with famed Hong Kong street artist Michael Lau to give a colorful and fresh new take to the iconic Suede silhouette. Dubbed the Michael Lau x PUMA “Sample Suede,” the sneaker is inspired from prototype sneakers, which is why it features a mismatch colorway.

The mismatched colorway is quite vibrant though and is exactly in line with Lau’s signature style. Besides for the mismatching colors, the sneaker features “Sample” and PUMA branding. Also making this iteration of the Suede truly a sample edition is the fact that only 200 pairs were made.

Releasing on Nov. 23, the Michael Lau x PUMA “Sample Suede” will only be for sale at PUMA’s flagship shop in Hong Kong.


Michael Lau x PUMA “Sample Suede”

Michael Lau x PUMA “Sample Suede”

Michael Lau x PUMA “Sample Suede”

Michael Lau x PUMA “Sample Suede”

Michael Lau x PUMA “Sample Suede”

Michael Lau x PUMA “Sample Suede”

Michael Lau x PUMA “Sample Suede”

Michael Lau x PUMA “Sample Suede”

Michael Lau x PUMA “Sample Suede”

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