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Browsing articles tagged with " Puma"
Apr 18, 2018
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MAC x Puma Suede Inspired by Lipsticks


MAC Puma Suede Release Date

The cosmetic power house, MAC, will team up PUMA to give us their interpretation of the PUMA Suede. This pack will consist of three tonal lipstick inspired colorways.

The MAC x PUMA Collection will feature three unique color themes of the classic PUMA suede model. The PUMA Suede will return in the Wine Red, Soft Pink, and Orange which highlights the trademark suede uppers on top of a matching tonal outsole.

MAC PUMA Suede Release Date

The MAC x PUMA Suede Pack will be available for purchase on May 17th at select PUMA retailers and PUMA.com. Scroll down to get another look at the MAC x PUMA Suede Collection and let us know which pair you like the best in the comment section below.

MAC Puma Suede Release Date

MAC Puma Suede Release Date

MAC Puma Suede Release Date



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Apr 15, 2018
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Puma Unveils RS Collection in Berlin


Sonic Puma RS-0

This past week in Berlin, PUMA introduced the all-new Running System (RS) range to global industry movers and shakers, press and cool local crowd.

Guests were taken along a unique experience, first through the RS archive showcasing the OG styles from the 80’s – RS-Computer, RS-100 and RS-1, followed by the central installation where all-new RS iterations are displayed – the RS-0, RS-350, RS-100 and the RS-Computer.

Displayed in colored glass room installations were the RS-0 Sound, RS-0 Optic and RS-0 Gaming – all new styles that represent the RS stories of reinvention focusing on the different cultural pillars – Music, Photography and Gaming.

It was first time ever that PUMA unveiled their exciting new collaborations with SEGA, Polaroid, Roland and Ader Error. The RS-0 collaborative drops were on display within the pillars of reinvention rooms.

Below you can check out more images which will show you a better look at each model. You can expect them to start arriving at select retailers in June.

Sonic Puma RS-0

Sonic Puma RS-0

Roland Puma RS-0

Puma RS-0 Play

Puma RS-0 Sound

Puma RS-0 Optic Black

Puma RS-0 Optic Grey

Ader Puma RS-0 Computer

Ader puma RS-0

Ader puma RS-0 Black



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Apr 13, 2018
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PUMA Makes Noise with Roland 808 Collab

Giving the drummer some, the Roland x PUMA RS-0 sees sound and style colliding in retro fashion.

Unveiled in Berlin alongside collabs with the likes of SEGA and Polaroid, the ’80s are honored as the German sportswear company and Japanese electronic musical manufacturer pay homage to innovation from years ago to the tune of modern means.

The result is a pair of retro runners inspired by the famed TR-808 drum machine, serving the bass in inspired fashion by way of reflective detailing and signature tones depicted on the Formstrip.

See for yourself below and keep it locked to Nice Kicks for launch details.

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Mar 30, 2018
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Puma Suede 50th Anniversary Continues with the ‘Embellished’ Pack


Puma Suede Embellished Pack Release Date

Puma has more releases celebrating the 50th Anniversary of the Suede with the next drop being the Embellished Pack.

The Puma Suede Embellished Pack is all about adornments with delicate touches of embroidery, texture and shine. The sneaker comes in Black and White colorways that feature a premium suede upper and Formstrip is embellished with a unique floral embroidery set in Vivid Reds, Pinks and Blues. Adding some luster to this beauty is the Puma Suede 50 logo in Gold foil emboss on the tongue. Standard laces are replaced with rope lacing.

Also releasing alongside the footwear is matching Puma Embellished apparel.

Puma Suede Embellished Pack Release Date

The Puma Suede Embellished Pack is scheduled to release at select Puma retailers including online at Puma.com on April 5th. Below you can check out more images for a closer look.

Puma Suede Embellished Pack Release Date

Puma Suede Embellished Pack Release Date

Puma Suede Embellished Pack Release Date

Puma Suede Embellished Pack Release Date

Puma Suede Embellished Pack Release Date

Puma Suede Embellished Pack Release Date

Puma Suede Embellished Pack Release Date

Puma Suede Embellished Pack Release Date



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Mar 27, 2018
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Could PUMA Basketball Work in 2018?

Late last week after months of murmurs around the industry, it was confirmed that PUMA is in fact relaunching their basketball line.

Though the Fast Cat company that’s been gaining traction in lifestyle has been off the hardwood for almost two decades, the timing seems surprising. Maybe it shouldn’t be.

Said to be making their hoops return in an effort to further compete with Nike and adidas (a lofty goal to some) and increase their business in China (an amazing opportunity for growth), the barriers of entry to basketball and the somewhat lukewarm state of the category make it a curious play, as the rest of the market is laser focused on lifestyle and women.

So, why now?

Well, really there may be no better time than now.

Nike and adidas continue to tweak their Air and Boost technologies into the most mass consumable model possible. It’s proved inevitable, but also frivolous to copy this model, as it’s been sustainable for a quarter at best by competitors (the strongest being the New Balance 247) and has even begun to burn out the brands that started the fire. As the lifestyle runner renders useless when overly updated in newness, and nostalgia in the retro world becomes tapped out, the biggest category for growth among the industry proves that of women — which truly sounds silly to peg half the population into a single silo.

Fortunately for PUMA, they’ve been putting their money and energy into women’s product for more than a minute now. Having Rihanna headline a campaign originally catered to training, but more naturally evolved into a fashion line has made noise and made sense on the runway. It’s also actually translated to real life well. While PUMA (and Nike and adidas for that matter) would sure love to see ladies trading in their Lululemon tights for that of their own brand, offering women what they do best versus offering them everything may be their best bet.

So, should they do basketball?

Yup, the timing is actually really right. While first approaching it via addition by subtraction, it’s clear PUMA has footing or is doing all they can or should in the categories the industry is competing over. That aside, I would argue basketball is more for the taking than ever before. Here are a few reasons why.

No Brand is Totally Killing it in Hoops Right Now

Basketball is 100% for the taking right now and that’s because no brand is 100% killing it.

Obviously on top is Nike. When considering the top talent in the NBA, the Swoosh showcases LeBron James, Kevin Durant, Kyrie Irving, Paul George and a still-relevant-yet-retired Kobe Bryant on their roster. They’ve managed to move with the market in regards to leveraging their ‘second tier’ stars to that of a ‘lower tier’ price point with recent runs from Kyrie and PG proving strong at retail thanks to their 0-0 retail tag. The LeBron line has seen some energy following the Miami move,  with the off-court explosion around 2010. We’re finally seeing a shift with the LeBron 15 and some real creativity with the #LeBronWatch program.

Still, are any of these shoes that good to actually play basketball in?

While I can personally vouch for how good the brand’s franchise shoe — the Hyperdunk 2017 — is, recent runs in the KDX have far from wowed, while the Kobe AD was an abomination of a line once built on innovation only to be stripped of all its tech. The Kobe AD 360 NXT looks to be a step in the right direction and we’re clearly juiced about Protro, but if Mike is a case study, his retirement-era models didn’t exactly kill it. Make no mistake, Nike is the big dog on the basketball court, but most would consider the category in a rebuilding stage following a boom that was more about selling shoes off the court than dominating on it.

Next in line is adidas. While Boost may be losing a step in lifestyle because it ran through too many ideas too fast, it’s really starting to find its footing and adoption on the hardwood. The Harden Vol 1 was a solid start for the 0 Million man, though time will tell on its follow up. Just the same, the Crazy Explosive series has proven a worthy foil to Nike’s Hyperdunk line, thanks to newness if nothing else. While Dame Dolla is still fighting for his props as one of the best PGs in the league, his shoe line still proves a good value, and having Nick Young and John Wall juice the likes of Pro Model retros and Boost You Wear is exciting in an odd time for the genre that begs for experimentation. Still, adi Basketball is better than before, but lacks the depth or the juggernaut silhouette to truly be considered dominant.

Last but not least is Under Armour. While the brand may not have the b-ball buzz they had when Steph was winning back-to-back MVPs as the lone sure thing star in Golden State, from a design standpoint they’ve had back-to-back wins with the Curry 4 and Curry 5. While some will hail the 2 and 3 as better performers, these are undoubtably cooler and edgier looks for the top endorsers, a big lift for a brand that’s always had to work hard for those adjectives. The issue UA has is that after Steph, it’s a big drop off in regards to endorsers and design.

When Jordan Brand abandoned Flight Plate, it was a decision that seemed to have to do more with cutting costs for the bottom line rather than pushing performance on the basketball court. If they would’ve kept Flight Plate — a fixture in the Air Jordan XX8-XXX, early Super.Fly models and select Melos — they may not be winning the retail game, but they’d be owning the court. Flight Plate was better than Boost, React and everything else combined when it came to pure performance, and we were collectively sad to see it go. Here’s to hoping the next Air Jordan silhouette and ongoing WhyNot? signature sneaker for Russell Westbrook helps to push the envelope on the performance front a bit further.

As you can see, the basketball category from a performance standpoint, is far from won. That doesn’t mean the PUMA Ignite Bball would be better than any of the previously mentioned models — it just means that in a relatively weak field, anybody can get in and compete.

Could PUMA Get Someone Marketable to Lead their Basketball Line?

Fivesure.

While designing a good enough basketball shoe for today’s market is as easy as poaching talent from another brand and letting them play with your name and your clay — see Big Baller Brand bringing in the slept-on steeze of Brandblack — getting a recognizable endorser is as easy as offering up some straight cash and signing a dotted line.

Fortunately for PUMA, this year’s NBA Draft is loaded with talent, and the free agent pool ain’t too bad either.

Early on, it would appear an obvious choice would be Trae Young. Trigga Trae is as famous and as recognizable of a college basketball player as we’ve ever seen in the One and Done era. He’s had knowledgable hoops experts like Bill Simmons ranking him with or above the likes of Allen Iverson at Georgetown, who was able to turn around a brand’s basketball category pretty, pretty good. The Steph comparisons are all the right energy for relating to how today’s kid wants to play, and his style is right on brand with the Fast Cat mantra. A PUMA Trae Young signature — no half stepping with some inline mess — is instantly as interesting as a Harden, LeBron or Kyrie that doesn’t debut new tech.

While Trae would be the standout signature guy in this class, there are plenty of other athletes worth throwing money at. Michael Porter Jr. — at his best down the road — could be a hybrid of Blake Griffin and Kevin Durant on court, yet handsome enough to put next to Rihanna in a national campaign off court. Just the same, guys like DeAndre Ayton, Marvin Bagley and Collin Sexton could raise their profile and their earnings faster with a brand like PUMA than endorsing team takes on crowded rosters at Nike or adidas. [Thinking a year out, but could Zion Williamson for PUMA in 2019 be what Larry Johnson was for Converse in ’93?]

Though young talent — no pun intended — is exciting because of the chance of what could be, the real ace in the hole for PUMA is their relationship with RocNation. Whether it be artists or athletes, Hov and company have pulled no punches about getting their talent the biggest bags and best deals possible.

They’ve put in work for top talent like KD and allowed anyone on the fringe of their roster the ability to get a check. PUMA has made it clear that their return to basketball will include both athletes and artists, so just like we could see Trae Young lacing up their sneakers on the court, it’s just as likely that we’d see either Big Sean or Rihanna wearing them on IG or courtside.

As alluded to earlier, it would make the most sense for PUMA to start from scratch in the basketball market, but that doesn’t mean they couldn’t poach current NBA talent by offering higher dollars and higher profile. A guy potentially seeking a bigger bag and more shine like Kelly Oubre Jr. — by many measures the next Nick Young in regards to being a rockstar hooper — could be swayed by being ‘the guy’ at PUMA.

As for All-Star level leverage, we’ve seen signature guys like Jason Kidd, Dwyane Wade, Shaq and Kevin Garnett all leave what looked like good deals in the past for more money and the promise of brand growth. If Kyrie can leave the Cavs, anybody can leave a brand. With the amount of veteran talent RocNation has, ranging from Danny Green to Rudy Gay to Jeremey Lin, it would seemingly be easy to roll over existing shoe deals to a better package at PUMA.

It’s also worth noting that a RocNation athlete with loads of lifestyle appeal in Skylar Diggins is currently under contract with PUMA.

Brands Matter Less to Everyone Now & Have Never Truly Mattered to Young People


photo via Hypebeast

We live in an odd time where Calabasas pants with Off-White 1s is a fire fit and Three Stripe joggers with one stripe Vans is a solid ringer. Brand loyalty from a head-to-toe standpoint is dying amongst young adults, and truly never mattered to kids who like Steph Curry, KD and LeBron more for what they do and less for what they wear.

For a kid that grew up in the ’90s, AND1 was the shit simply because they had Stephon Marbury — solid product like Trash Talk tees and authentic quality shorts helped, too. Just the same, as a teenager, we were willing to try DaDa because they had CWebb and Spree. Hell, as a young adult, the pickup runs at Michigan State had a pair of Steve & Barry’s Starburys on every court, because the endorsement of an NBA player was worth the risk of trying a shoe.

To think that a kid that puts their ankles on the line every time they hoop in retros, and isn’t even willing to spend 0 on LeBron 15s, wouldn’t pay anywhere from to 0 on a PUMA Trae Young shoe is silly. A modified version of the PUMA Vinsanity looks just fine on court in 2018, while the ability to create with no basketball lineage since the Clyde could even be FENTY fresh.

While logos still do matter in regards to cool, PUMA for sure has room to play in regards to basketball. Let us know what you think by hitting @NiceKicks on Twitter.

******

So, will they pull it off? No guarantee on that. But could they? In my opinion 100% yes. Let us know your take on PUMA positioning itself back in basketball on our social channels.

Lead image via Baseline Leaner

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Mar 22, 2018
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PUMA to Relaunch Basketball Category

Reported by Reuters, PUMA is about to bounce back into basketball.

Doing so in an effort to grow their business in both the US and China, this return to the hardwood is estimated as an effort to further compete with the likes of Nike and adidas.

While the brand has been out of b-ball for 17 years, it is said they will partner with both athletes and celebrities linked to the sport as they return to the category.

Keep it locked to Nice Kicks for more on this emerging story.

Lead image via Baseline Leaner

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Mar 20, 2018
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Sonic the Hedgehog x Puma RS-0 Dropping in June


Sonic the Hedgehog Puma RS-0 Release Date

Puma and Sega’s ‘Sonic the Hedgehog’ will be teaming up for a special collaborative release that will take place during this Summer.

The model that will be released is the Puma RS-0. Below is a teaser clip which is below that says: “For over 25 years…Sonic has strived to be forever faster.” They also added, “In 2018, he’s hitting top speed. And so is his style.”

While we wait for images to leak, from the teaser it appears that they will feature a Blue upper while Green, Red and Yellow accents are seen throughout. The look is completed with a White midsole.

Sonic the Hedgehog Puma RS-0 Release Date

The Sonic the Hedgehog x Puma RS-0 is will release at select Puma retailers during June 2018. While a specific release date or retail price has yet to be announced, we will make sure to update you with additional information once available. Below you can check out a teaser video.

Sonic the Hedgehog Puma RS-0 Release Date



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Mar 19, 2018
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SEGA x PUMA Sonic the Hedgehog Sneakers Are on the Way

Having fun yet? Previewed at SXSW, SEGA x PUMA is official like a striped shirt with a whistle. Leading the festivities? Appropriately it’s Sonic the Hedgehog.

Both based on speed, the upcoming SEGA x PUMA RS-0 “Sonic the Hedgehog” sees a merger of ’80s running and ’90s nostalgia for pixelated pair set to release in June.

Actual imagery and launch details are under wraps for the moment, but preview this collab in the video teaser and images inclosed.

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Mar 9, 2018
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Sophia Webster’s PUMA “Princess” Collection is Coming Soon

British accessories designer Sophia Webster is teaming up with PUMA for a princess-themed collection of sneakers and apparel.

Releasing in two separate collections, the first Sophia Webster x PUMA collaboration includes glittery and colorful versions of classic silhouettes like the Suede and Basket. The collection also includes a new take on Platforms and Leadcats slip-ons. The all new Muse Echo, which features a pastel ombre knit upper, is also included in the collection.

The second Sophia Webster x PUMA collection, includes the same silhouettes but instead of a princess-inspiration, the collaboration has a fruity-theme to it. This means that watermelon prints and colored midsoles dominate the collection.

Check out the Sophia Webster x PUMA collection below and look for it to drop on March 12 and May 17.

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Mar 8, 2018
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Big Sean x PUMA Suede 50 // Release Date

The Big Sean x PUMA Suede 50 sees the always charitable and dapper rapper getting it in on the footwear and apparel side.

Led by a sockliner sporting Suede, this upgraded version of the 50 year old favorite finds a chunkier midsole also heightening the collab’s stance, while a soft, sandy upper keeps it player.

Look for the Big Sean x PUMA Suede 50 on March 22nd at PUMA, DTLR and Footaction.

Big Sean x PUMA Suede 50

Release Date: March 22, 2018


Big Sean x PUMA Suede 50

Big Sean x PUMA Suede 50

Big Sean x PUMA Suede 50

Big Sean x PUMA Suede 50

Big Sean x PUMA Suede 50

Big Sean x PUMA Suede 50

Big Sean x PUMA Suede 50

Big Sean x PUMA Suede 50

Big Sean x PUMA Suede 50

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Mar 7, 2018
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Big Sean Unveils Collection with Puma


Puma Big Sean Suede 50 Pack

From the streets of Detroit to number one on the charts, Sean Anderson a.k.a Big Sean has built his career on hustle. He takes inspiration from the simple fact that life is what you decide you want it to be; your decisions, good or bad, define your legacy. He’s embodied this throughout his evolution from local Detroit rapper to international star he’s worked hard to get here, and he never forgets his beginnings.

Releasing prior to the full range is a capsule pack that Sean designed to commemorate the Suede‘s 50th anniversary. That OG PUMA ‘D’ branding reminiscent of its founder Rudolf Dassler’s logo, premium taping and mix of velour and knits are some of the key features that set the tone for what you can expect from his full collection.

The Big Sean Suede 50 pack features the Suede x Big Sean reimagined mid-cut iteration with a chunkier midsole, prominent PUMA ‘D’ branding on the tongue and iconic Big Sean signature in the outer lateral. Big Sean redefines the. Suede with an extra-clean formstripe, a knitted sock construction and a customized lacing system originally inspired by hiking laces. Sean’s characteristic green white and blue colorway finishes off the clean iteration and appear on the heel loops, sole and foot bed. Sean breathes new life to the classic T7 Track Jacket by giving it his hometown remix. The PUMA x Big Sean T7 Top and Pants is street meets luxe with a mix of soft satin, velour, double-knit and premium taping. A dedicated taping that accentuates the collar, cuffs and waist comes in the same striking green, white and blue combination. Tone on tone branding finishes the clean silhouettes.

The collection expands to a carefully curated range that celebrates Sean’s style journey featuring classic and streetwear staples in sport-inspired luxury. Drop one features another colorway of the Suede in Ash and a crisp rendition of the Puma Clyde, sans the Formstripe, in Natural Vachetta. Both renewed classics bear Sean’s signature on the outer lateral side. The PUMA x Big Sean Leadcat stands out with premium detailing and his signature logo at the heel. It’s the coziest that you can get with a molded foot bed for soft comfort and padded, premium suede strap.

Onto the apparel, Sean took careful considerations on classic pieces and reinterpreting them in an elevated level with luxury fabrics, focusing intricate constructions. His take on the classic coach jacket comes in tonal fabric clashing- soft satin and nylon in Whisper White. The dedicated tape that runs through the whole collection and Detroit inspired embroidery give the PUMA x Big Sean Jacket a bespoke finish. The PUMA x Big Sean Hoodie in Whisper White comes in tonal fabric clashing, half in soft velours and half in premium double-knit. The striped taped that runs as the read thread throughout the collection is applied in a sophisticated placement inside the hood. The hoodie gets it’s elevated finish with a tonal embroidery sign off on the chest. The Classic Tee in the same milky colorway comes with sophisticated details that make it the luxury core piece of the collection. The collection’s trademark tape applied as a loop on the back neck and the tonal oversized graphic on the back. Rounding up the clean and fresh range is the PUMA x Big Sean T7 Track Top and Pants in slightly darker interpretation in Ash.

The PUMA x Big Sean Suede 50 Pack drops in select sneaker retailers and PUMA stores worldwide on March 22nd. Drop one of the collection will make its way in stores on March 31st with an exclusive pre-launch at an undisclosed pop-up location in LA. Follow @PUMASportstyle and @BigSean for information. Drop two is slated to release in May.

Puma Big Sean Suede 50 Pack

Puma Big Sean Suede 50 Pack

Puma Big Sean Suede 50 Pack

Puma Big Sean Suede 50 Pack

Puma Big Sean Suede 50 Pack

Puma Big Sean Suede 50 Pack

Puma Big Sean Suede 50 Pack

Puma Big Sean Suede 50 Pack

Puma Big Sean Suede 50 Pack

Puma Big Sean Suede 50 Pack

Puma Big Sean Suede 50 Pack

Puma Big Sean Suede 50 Pack

Puma Big Sean Suede 50 Pack

Puma Big Sean Suede 50 Pack

Puma Big Sean Suede 50 Pack



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Feb 20, 2018
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The PUMA Suede Celebrates Its Golden Anniversary in Literal Fashion

Image via: PUMA

Image via: PUMA

Throughout 2018, PUMA is celebrating the 50th anniversary of the iconic Suede, a shoe that’s evolved from a basketball warm-up model to a streetwear mainstay. In its golden year, the PUMA Suede is set to launch in an all-over gold design, featuring a metallic leather upper, matching gold laces and a crisp white midsole. 1968 is stamped on the heel of each pair, a reminder of the shoe’s birth year. Retailing for 0, the PUMA Golden Suede drops March 3rd at puma.com and select retailers in adult and children’s sizes.

Release Date: 3/3/18 (Saturday)

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