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Browsing articles tagged with " Reebok"
Apr 24, 2017
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DEAL Partners With Reebok for Color Blocked Instapump Fury

Reebok’s Allen Iverson inspired collaboration with Undefeated was a surprising jolt of retro-fitted modernism courtesy of the Instapump Fury. Today, the avant-garde silo is again at the center of another collaboration this time with China-based DEAL.

With an apparent nod to Chinese culture’s yin and yang, the DEAL x Reebok Instapump Fury “Tai Chi” comes color blocked in varying asymmetrical black and silver hues atop a partially specked midsole and branded heel. Neoprene and leather cascade across the body of the shoe slated to land at DEAL’s flagships and Shanghai’s WZK on May 6.

DEAL x Reebok Instapump Fury "Tai Chi"
DEAL x Reebok Instapump Fury “Tai Chi”
DEAL x Reebok Instapump Fury "Tai Chi"
DEAL x Reebok Instapump Fury “Tai Chi”
DEAL x Reebok Instapump Fury "Tai Chi"
DEAL x Reebok Instapump Fury “Tai Chi”
DEAL x Reebok Instapump Fury "Tai Chi"
DEAL x Reebok Instapump Fury “Tai Chi”
DEAL x Reebok Instapump Fury "Tai Chi"
DEAL x Reebok Instapump Fury “Tai Chi”
DEAL x Reebok Instapump Fury "Tai Chi"
DEAL x Reebok Instapump Fury “Tai Chi”

Source: Hypebeast

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Apr 21, 2017
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Undefeated x Reebok Insta Pump Fury Inspired by the Allen Iverson’s Reebok Question



Undefeated Reebok Insta Pump Fury Release Date

Undefeated has officially unveiled their next collaboration which will be with Reebok. Shown is the Undefeated x Reebok Insta Pump Fury collaboration which takes inspiration from Allen Iverson’s original Reebok Question.

Two colorways of the Reebok Insta Pump Fury will release which is known as Red toe and Blue toe. In addition each is constructed with White leather across the uppers along with neoprene. Following we have Undefeated’s branding by using their Five Strikes logo that lands on the Pump.

Undefeated Reebok Insta Pump Fury Release Date

The Undefeated Reebok Insta Pump Fury will release this Saturday, April 22nd, 2017. You will be able to purchase in-store and online at Undefeated. Continue to scroll below to check out more images which will give you a detailed look. Make sure to visit the comments section to let us know which pair you’re feeling the most.

Undefeated Reebok Insta Pump Fury Question Allen Iverson

Undefeated Reebok Insta Pump Fury Question Allen Iverson

Undefeated Reebok Insta Pump Fury Question Allen Iverson

Undefeated Reebok Insta Pump Fury Question Allen Iverson

Undefeated Reebok Insta Pump Fury Question Allen Iverson

Undefeated Reebok Insta Pump Fury Question Allen Iverson

Undefeated Reebok Insta Pump Fury Question Allen Iverson

Undefeated Reebok Insta Pump Fury Question Allen Iverson

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Apr 18, 2017
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UNDEFEATED Pays Homage to Allen Iverson’s OG Reebok Question With the InstaPump Fury

Image via: UNDEFEATED

Image via: UNDEFEATED

Just in time for the NBA postseason, UNDEFEATED has teamed up with Reebok to pay homage to a Allen Iverson, a hoops legend who’s left behind his own indelible playoff memories. The upcoming UNDEFEATED x Reebok InstaPump Fury takes inspiration from AI’s OG Reebok Question, featuring blue and red pearlescent colorways topped off with tumbled leather toes and UNDEFEATED’s five-strikes logo on the Pump button. The kicks launch this Saturday, April 22nd, at UNDEFEATED chapter stores and undefeated.com.

Release Date: 4/22/17 (Saturday)

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Apr 11, 2017
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Interview // Juvenile & Mannie Fresh Talk Cash Money Classics & Reebok Workout Collab

Hip-hop reflects kindly on DJ Premier and Guru, Pete Rock and CL Smooth and the heyday of Snoop and Dre, but where will Mannie Fresh and Juvenile land in the record books? If you were old enough to watch Rap City around the ’99 then there’s no doubt that the bounce sound brought out of New Orleans had you coughing up your cash at Sam Goody or tying up your landline hovered over Napster.

While everybody remembers the impact of “Back That Azz Up” or even the dance from “Get Your Roll On,” what even the hippest of Hot Boy$ fans may have forgot are the kicks from the “I Got That Fire” video. A Cash Money makeup for Juvie and the clique long before Drake donned his own Jordans or Kanye laced up Air Yeezys, these Solja Rag inspired Reebok Workouts were a grassroots gift from the brand to the stars and city that wore and repped Rees as proudly and organically as it gets.

Rehashed and revamped by Reebok Classic, Sneaker Politics and Humidity for All-Star Weekend and brought back out this past weekend, a new take on the Hot Boy hit is now available for all. A small group of media caught up with Juvenile and Mannie Fresh to hear about their respective kick collections, their Cash Money come-up and if either of them still have the OGs in storage.

Ian Stonebrook for Nice Kicks: Whether it was in New Orleans as a whole or in the Magnolia Projects specifically, what made the Reebok Workout such a staple coming up?

Mannie Fresh: I’m not from the Magnolia, I’m from downtown, but Juvie and them are from the Magnolia. That was the budget and when you’re young you’ve got a budget. Reeboks worked for the budget and everything that was us. It worked in the hood, you heard me?

Zac Dubasik for Sole Collector: Once people started seeing you guys wear them how fast did it take off for everybody else?

Mannie Fresh: It was always a popular shoe in New Orleans, we call them the ‘Soldiers’ down here. But once we put them on the map and started making records about them the world got hooked on them and it took maybe a couple months time and everybody was on Reebok.

Ian Stonebrook for Nice Kicks: The new Reebok Workout collab derives from an OG pair of Workout Mids that James Hardaway brought to the set of the “I Got That Fire” video. What do you remember about that day and that shoot?

Juvenile: I remember it being hot as hell because they had a lot of fireworks! And they had us on the top of the building, I changed like 100 t-shirts that day. I remember that day very vividly.

[James plays Mannie the video]

Mannie Fresh: That’s from 2000, damn I still look good! God is good!

Ian Stonebrook for Nice Kicks: The original pair from the video is like 17 years old now. Do either of you still have them either at home or in storage?

Juvenile: No, because that was before Katrina so after that a lot of that stuff was gone.

Mannie Fresh: Yeah! I’m a sneakerhead, dude. Anything that has to do with jerseys, sneakers or whatever, I have. That’s the one thing I am about. My closet is covered with everything I consider great to me. Kicks, jerseys, old school Cash Money paraphernalia? I love that kind of stuff.

Ian Stonebrook for Nice Kicks: Any examples of kicks or gear you still have from back in the day?

Mannie Fresh: All the Mitchell & Ness old school jerseys from the old Big Tymers videos. Then kicks wise, just stuff like the “De La Soul” Dunks, “Puerto Rico” Air Force 1s, even “Space Jam” 11s. It doesn’t have to be anything way out there.

Zack Schlemmer for Sneaker News: Juvenile, do you consider yourself a sneakerhead?

Juvenile: Yeah I am, I actually bought all the All-Star sneakers from Politics yesterday. I got it bad. Dame Lillard just sent me his All-Star shoes for the weekend too!

Kyle Rooney for Hot New Hip Hop: It seems you stay up on hoops, Juvie. Who were your favorite players growing up and your favorites now?

Juvenile: Definitely Larry Bird for me as a kid because I’m a Celtics fan, but all-time it’s Bill Russell because he was a Louisiana kid. Him and Robert Parish, that’s why I’m a Celtics fan. These days it’s LeBron because he sung “Back That Azz Up” on stage with me at the GQ party! If you’re cool with me and support me then I support you whether the shoes ugly or not.

Ian Stonebrook for Nice Kicks: Mannie, I read before that you used to go first come, first serve on your beats back in the day. Looking back, are there any tracks you made that you wish another Cash Money rapper would’ve got to first?

Mannie Fresh: Nah. I think all the songs that we did were a perfect fit. And it was friendly competition, that’s what made them good and what made everyone want to get to the studio first. Even our mistakes turned out good so I’m glad the way a lot of the songs turned out.

Ian Stonebrook for Nice Kicks: Just the same, a lot of the singles stretched multiple albums. Do you ever wish they were more centered around one project?

Mannie Fresh: No, because I did all of those albums and handpicked the singles. “Bling Bling” was originally a Big Tymers song but we put it on BG’s album. It was always, ‘How do we make everybody shine?’ The cool thing about Cash Money is that if we pinpointed that we were going to make a single then the whole day was dedicated to making a single.

Ian Stonebrook for Nice Kicks: Juvie, what’s one song you wish had a video that didn’t?

Juvenile: One of my favorite songs is “400 Degreez” and I think people expected it so we didn’t do it. The other song was “Ghetto Children” which I really wish we did a video for. I miss all of Mannie’s beats, but he’s doing all my beats now right so it’s not like it’s an over thing.

Ian Stonebrook for Nice Kicks: Mannie, is there anybody coming up or still out there you’d still like to work with?

Mannie Fresh: Not really, whoever’s popping I’m stopping. I’m also not the guy to look for people. That’s how TI came about back in the day and me and Big Sean are cool so I think that’s gonna happen.

Ian Stonebrook for Nice Kicks: Back to Reebok. When Cash Money was touring with Ruff Riders back in the day, were you guys getting hooked up with loads of free gear? What do you remember most about that tour?

Mannie Fresh: Reebok would send boxes and boxes. Man, just watching DMX the whole time — that dude is so energetic and just watching his presence and seeing what DMX would do each night. That tour was super family. Around that era, me and Swizz were the kids really doing the beats so we instantly became family. During that tour we never had any beef or disagreements. When we were on the East Coast the Ruff Riders went first, then when we came down south it was Cash Money. If we could get everybody we’d definitely do it again.

Zach Schlemmer for Sneaker News: Lastly, after all these years, how does it feel to have your own kicks available for sale?

Juvenile: I’m loving it like McDonalds. I had ’em on the other night at my concert in Louisville and I had them on walking into the shop. You know the number one line, ‘I need a 6.5! I need a 10, I need a 12!’

The Sneaker Politics x Humidity x Reebok Workout Low CN is available now at Sneaker Politics.

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Apr 7, 2017
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Reebok Pump Plus Supreme Rilla Pack



Reebok Pump Plus Supreme Rilla Pack

The Reebok Pump Plus Supreme Rilla Pack is inspired by guerrilla military camouflage. In addition, it features modern style design while adding in military tech of flash and function.

Two color options of the Reebok Pump Plus Supreme apart of the ‘Rilla’ Pack is included. The first is ‘Rustic Clay’ and the other comes in ‘Classic White’. Looking closer, you will notice the two feature micro pixel camouflage on the uppers, parachute cord details, reengineered fit sleeve, Pump technology along with a carbonate Foam midsole. Finishing the two is White on the midsole which continues across the outsole.

The Reebok Pump Plus Supreme Rilla Pack is now arriving at select Reebok retail stores which includes END Clothing. Continue to scroll below to check out more images of the two which will give you a better look.

Reebok Pump Plus Supreme Rilla Pack

Reebok Pump Plus Supreme Rilla Pack

Reebok Pump Plus Supreme Rilla Pack

Reebok Pump Plus Supreme Rilla Pack

Reebok Pump Plus Supreme Rilla Pack

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Apr 5, 2017
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Reebok Is “Growing” Plant-Based Sneakers

As part of its efforts to create truly environmentally friendly products, Reebok has developed its new Cotton + Corn initiative, featuring the first ever plant-based athletic shoe.
The unique build will use an upper made from organic cotton and a sole originating from corn, with the ultimate goal of creating a range of plant-based shoes that can be composted at the end of their life span, combined with soil to grow the materials for the next lineup of shoes. 

For t
he Cotton + Corn initiative, Reebok partnered with DuPont Tate & Lyle Bio Products, makers of Susterra propanediol, which is a petroleum-free, non-toxic, 100% USDA certified bio-based product derived from field corn. Susterra propanediol is the main element used in the soles of Cotton + Corn shoes, which will hit the market later in 2017.

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Apr 3, 2017
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Reebok Pump Supreme Releases in Two New Colorways for Women

A modern take on the Reebok Pump fused with the brands emerging presence new sporting genres like Crossfit, the Pump Supreme is an all-purpose trainer with clear lifestyle implications for multifaceted wears for both men or women.

Reebok today focuses on the fairer sex with two new knit variations of the shoe in pink and cream iterations. The woven textile upper is centered by the pump apparatus with a white midsole resting below. Pairs of the Reebok Pump Supreme for women are available at international retailers now like titolo.

Reebok Pump Supreme
Reebok Pump Supreme

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Mar 31, 2017
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Reebok Revamps Running Line with the Floatride

Classic and Crossfit have been the two categories that have best defined Reebok in recent years. Back on the track, the Reebok Floatride introduces a modern running shoe for the brand that had DMX cushioning poppin’ and going the distance at the turn of the century.

Focused on Floatride Foam technology, the lightweight runner relishes in the sock-styled knit trend with a cozy upper playing to fit and modern movement.

Tested to last for hours, look for the Reebok Floatride to release online at Reebok and at Reebok retailers nationwide this Saturday for 0.

Reebok Floatride

Release Date: April 1, 2017
Price: 0

Reebok Floatride
Reebok Floatride
Reebok Floatride
Reebok Floatride
Reebok Floatride
Reebok Floatride
Reebok Floatride
Reebok Floatride

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Mar 29, 2017
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Reebok Zoku Runner UltraKnit ‘Multicolor’



Reebok Zoku Runner UltraKnit Multicolor

Not long ago, Reebok introduced the Zoku Runner UltraKnit in a handful of colorways. Moving forward, the brand will debut some bright and flashy for the warmer months, the Reebok Zoku Runner UltraKnit ‘Multicolor’.

The Multicolor theme is popular amongst the sneaker brands and as you can see, this Reebok Zoku Runner features the theme across the knitted upper. Following we have leather used on the heel counter done in White while a transparent TPU panel is used. Following we have a rubber outsole and DMX Lite foam utilized within the midsole.

Continue to scroll below to check out more images of the Reebok Zoku Runner UltraKnit Multicolor which will give you a better look. Although a specific release date is now available, they are scheduled to debut sometime during Spring 2017 at select Reebok retailers. Once we have more information, we will make sure to update.

Reebok Zoku Runner UltraKnit Multicolor

Reebok Zoku Runner UltraKnit Multicolor

Reebok Zoku Runner UltraKnit Multicolor

Source: SneakersAddict

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Mar 16, 2017
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Reebok Teams Up With Freebandz on a Collaborative Zoku Runner

Image via: Reebok

Image via: Reebok

Having enlisted Future to launch the Zoku Runner in London, Reebok Classic continues its partnership with the famed Atlanta rapper through a new joint venture, the Freebandz x Reebok Classic Zoku Runner. The shoe features an upper made with Reebok’s ULTRAKNIT technology, a method of knitting fused yarn to create a flexible and breathable sock-like upper. Supported with lightweight DMX Foam underneath, the model is finished in a two-tone black and white color palette, complemented with matching laces and reflective heel cage overlays embossed with “Reebok” on the left shoe and “Freebandz” on the right. Additional callouts to Future’s record label are seen on the sockliner, heel webbing, and collar. Retailing for 5, the kicks launch tomorrow, March 17th, at reebok.com.

Release Date: 3/17/17 (Friday)

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Mar 16, 2017
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Future’s Reebok Zoku Runner ‘Freebandz’ Release Date



Future Reebok Zoku Runner Freebandz

Reebok Classic will launch the latest evolution of the Reebok Zoku Runner through the launch of the Reebok Zoku Runner Freebandz with Future, representing the first collaboration for this new sneaker style.

Reebok Classic’s new contemporary silhouette, the Zoku Runner first debuted on March 2nd in London with a performance from Future at the famed Village Underground. The sneaker features the brand new ULTRAKNIT technology from Reebok, a method of knitting fused yarn to create a flexible and breathable sock-like upper that retains its shape while reducing material waste. The ZOKU RUNNER also features DMX Foam technology, a cushioning compound that dramatically reduces weight where it matters.

The Reebok Zoku Runner Freebandz was designed with help from Future and the team on his Freebandz label. The sneaker features a two-tone Black and White ULTRAKNIT upper with matching laces, reflective heel cage overlays embossed with ‘Reebok’ on the left shoe and ‘Freebandz’ on the right one, and a black & white marbled outsole with a glossy white midsole. Completing the design are Freebandz branding details on the sockliner, heel webbing, and collar.

The Future x Reebok Zoku Runner Freebandz is scheduled to release at select Reebok retailers on March 17th, 2017. Retail price will be 5. Oneness did release them early but sold-out.

Future Reebok Zoku Runner Freebandz

Future Reebok Zoku Runner Freebandz

Future Reebok Zoku Runner Freebandz

Future Reebok Zoku Runner Freebandz

Future Reebok Zoku Runner Freebandz

Future Reebok Zoku Runner Freebandz

Future Reebok Zoku Runner Freebandz

Future Reebok Zoku Runner Freebandz

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Mar 14, 2017
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Future Headlines the Launch of Reebok Classic’s Zoku Runner

On March 2, 2017, a select group of tastemakers and fashion media were flown to London for 36 hours to celebrate the launch of Reebok Classic’s new Zoku Runners. The event was held at the famed Village Underground, and all in attendance were treated to an intimate performance by Future, whose gravelly bars filled the room.

As Future performed, those in attendance had a chance to take in some Reebok history; and admire some of the brand’s most famous silhouettes on display throughout the venue. However, everyone was here for the Zokus, a shoe built from the sole-up with Reebok’s patented Ultraknit technology, sporting a vintage crosscheck logo reminiscent of designs from the 80s and 90s.

Reebok has a long history of cross promoting with the hip-hop elite. Back in 2014, they collabed with Kendrick on the Classic, this year they fly Future out to London to launch the Zoku Runners. Makes you wonder if the team has something in the works.

The last two months have been big for Future. In a two-week span, he dropped two albums Future and HNDRXX, both reviewed strongly by music press and embraced by fans alike. It also saw the introduction of a new persona, Future HNDRXX, inspired by the combustible creativity and effervescent energy of his artistic idol, Jimi Hendrix. And it’s apparent in the drastic difference in tempo, tone, word play, and candor that of each album — locked in orbit like binary stars.

Future joined us on a private jet back from London to New York. As we crossed the Atlantic, we were able to catch up, talk Future HNDRXX, and his relationship with Reebok.

It’s clear that your new album HNDRXX is a nod to Jimi Hendrix, but we want to know, who is Future Hendrix? 

Future: Future HNDRXX is about being different. It’s about me standing out more than any rapper out there. It’s just me embracing my Hendrix side. You know.

Village Underground

Village Underground

You had two albums drop in 7 days. Stylistically, Future and Hendrix are very different, how do they play off each other?

Future: It’s all about creativity. I wanted to give my fans something different. I was brainstorming a lot, writing things down – in the end, I just wanted to release music. This is what I came up with – I feel like we did a great job with it – so we dropped both albums back-to-back.

There’s a track on HNDRXX called “Sorry”. It’s 7 minutes long, introspective, and just sobering. You said you were looking to do something different with Hendrix and it feels like this track expresses that feeling.

Future: It’s a bleak story…you know what I mean. It’s the final chapter. My team knew where I wanted to go with the album, and this was, you know the perfect way to end it. It really helped us pull together this Future Hendrix project together.

Let’s talk about the Reebok shoe. What do you think about the new Zoku runners?

Future: The Zoku Runners? They’re dope. Super comfortable.

Word is that you’re going to be doing a collaboration on Zoku…

Future: Yeah, we’re gonna collab in a second. It’s gonna be something different.

How do you like working with Reebok?

Future: It’s great working with Reebok. They’re family. They pretty much let me bring ideas to the table and be an artist. They aren’t trying to take what I’ve got going on and over saturate.

You have a favorite silhouette from Reebok?

Future: I like the Shawn Kemps Reebok Kamikaze.

The Shawn Keeps are some dope shoes. I know you’re busy, so thanks for taking the time to sit with me and speak to your fans reading Freshness.’

Future: Nah, thank you.

If you haven’t already make sure you check out Future’s recent releases – links below. 

The sleek and streamlined Zoku Runner, retailing for 5 and available in seven understated colorways, are available now at select Reebok retailers and reebok.com.

Produced by: Dan Hwang

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